About Us

Protect + Serve is a 100% veteran owned and operated e-commerce business specializing in the creation and sale of high-quality, affordable grooming products for men and women. We currently offer a wide range of cleansing and styling products for body, hair, face and beards with more on the way in the near future. Our overall mission is to give back to the first responder and military communities by donating 5% of all our profits to vetted organizations dedicated to improving the educational opportunities, living conditions, and overall morale of those currently serving, veterans and the families of those who were lost in the line of duty.