About Us

Keith Zars Pools, headquartered in the vibrant city of San Antonio and a New Braunfels showroom, stands as the epitome of excellence in the realm of luxury pool design. With a rich history spanning over 30 years, the company has become synonymous with innovation, quality, and the creation of breathtaking aquatic masterpieces. Established by visionary entrepreneur Keith Zars, the company was built upon a foundation of passion for creating not just pools, but immersive outdoor living experiences. Keith's commitment to excellence and unwavering dedication to transforming ordinary spaces into extraordinary retreats laid the groundwork for what would become San Antonio's premier luxury pool design firm.