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Finance + Legal Services
Why Small Business Owners Need a Pricing Strategy - and a Regular Plan to Review It
Pricing is one of the most powerful levers a small business owner has. It affects cash flow, profitability, customer perception, and long-term growth. Yet for most businesses in the $500K to $25M revenue range, pricing gets set once and rarely revisited. That habit is quietly costing them.As a fractional CFO working with small businesses across North Texas, I see this pattern regularly. Business owners are working hard, delivering real value, and still struggling with margins. Often, the issue...
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Home Services
A Moo-ving Experience You'll Love
Square Cow Moovers Delivers Reliable Service Rooted in Trust, Care, and Texas Values Article by Kate Williams | Photography by Savanna Romano When locals drive down a busy road in Southlake, they often spot the cow logo and give a friendly honk in recognition. This simple act demonstrates the culture at Square Cow Moovers, where moving isn’t just about trucks and boxes; it’s about trust, relationships and showing up when people need it most. Square Cow Moovers is a full-service moving company...
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Wellness
Talking Through the Hard Things
A Candid Q&A with Traci Johnson, LPC, GC-C, on Navigating Difficult Emotions and Discovering Paths Toward Healing. Photography by Savanna Romano Can you tell us about your path to becoming a therapist and what drew you to this work? I pursued an undergraduate degree in therapy, but then life happened and I changed my degree to education, putting my therapy ambitions to the side. In 2004, my mom passed away from cancer. I realized during that time that grieving is hard to do. Many people...
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Angi Burns
Our publication is a community-focused magazine created to connect residents with the people, places, and experiences that make our area special. Inspired by the unique character of Denton, Corinth, Hickory Creek, Lake Dallas, and Shady Shores, we highlight the positive aspects of living here. From locally owned businesses to inspiring residents, our magazine serves as a guide for both longtime locals and newcomers. So whether you're a native or new to the area, our publication can become your community hub. Check out our most recent issues and our incredible business partners.










