For Nishann LaNata of Craft Wealth Services, financial wellness extends far beyond budgets and investment accounts. It’s a full-picture experience—emotional, relational, practical, and rooted in values. And that’s why…
“Financial wellness is really about feeling peace around your finances and knowing your money is aligned with what matters most,” LaNata explains. Her philosophy comes from deeply personal beginnings: a childhood marked by financial uncertainty. Those early lessons showed her that true wellness isn’t determined by income but by mindset, habits, and clarity around priorities.
That perspective now informs the way LaNata serves clients: as an advisor, yes, but also as an accountability partner and cheerleader. Money can be vulnerable territory, and trust is essential. LaNata takes time to understand her clients’ upbringing, fears, values, and default behaviors. This foundation, she explains, helps them navigate not only opportunities but also life’s hardest moments. When clients face diagnoses, grief, or major transitions, having a preexisting financial plan becomes a source of stability for them. “It allows them to focus on what matters most,” LaNata says.
She sees this connection especially among her women clients, whom she supports through her Advisor for Women™ certification. Many women struggle with what LaNata calls the “confidence gap,” which she explains is the misplaced feeling that they must fully understand finances before they can participate in money decisions. Nishann gently flips the script: confidence grows step by step. Small habits compound. And when money begins to support a woman’s values, she becomes “truly unstoppable,” says LaNata.
LaNata’s whole-life approach is also informed by two communities that have shaped her profoundly: agricultural and military families. As a land-planning specialist and former military spouse, she speaks about these groups with deep admiration. Farmers and ranchers, she notes, live with a richness many overlook: family bonds, shared meals, the changing air, the breeze while riding a horse, the generosity inherent in tight-knit communities. Military families, too, embody courage, resilience, and sacrifice, supporting one another through deployments, relocations, and uncertainty.
“These groups share something powerful: purpose,” she says. “They wake up every day knowing others depend on them. That resilience requires courage to take risks.” The examples set by military and agricultural families have shaped LaNata’s approach to financial planning: build contingency plans, embrace flexibility, honor purpose, and prepare for life’s unpredictability. “When we align with what matters most, we can do hard things for the people we love. That’s what I try to carry into every client relationship,” LaNata adds.
LaNata also sees parallels between financial wellness and her love of the outdoors—some seasons require pushing up steep climbs, while others call for stillness. Both are essential. Financial wellness should be sustainable, never draining.
To nurture that sustainability, LaNata recommends three habits: grounding yourself before reviewing your finances to reduce stress-driven avoidance; conducting monthly check-ins to build margin and awareness; and revisiting your plan annually to ensure it still reflects your values.
Looking ahead, LaNata envisions a community where financial wellness feels accessible and values-based—where households and businesses are aligned, confident, and supported. She hopes to leave a legacy of people who feel seen, secure, and empowered to live generously and purposefully. If LaNata can help others find clarity, wholeness, and hope in their financial lives, she says, “that’s the impact I want to make.”