When you shop for exercise clothes, whether it's for walking your dog around the block or for a HIIT workout class, you want clothes that you'll feel good in. Feeling good applies to both the physical and mental. You don't want unnecessary straps that dig into your shoulder, and you also don't want to go down a shame cycle criticizing yourself for eating those tacos last night because of the unrealistic retouching of each image.
I love shopping at Aerie because they understand feeling good in both ways. Every single clothing item I've ever purchased from Aerie (and that's a long list!) has been soft, functional, and exactly what I want to feel on my body.
I also love seeing women modeling the clothes who look like me and my friends. None of Aerie's photos are retouched, and they hire models who all have different body types. To me, this is so important because it reminds us that every single body is deserving of comfy clothes to workout or lounge in.