It's hard to keep blonde hair blonde, am I right? On top of regularly bleaching your roots and getting toners to touch it up, you also have to put in daily work to banish any brassy tones. Even naturally blonde hair benefits from a little extra help. If you have blonde hair, I'm sure you're already super familiar with the purple shampoo concept. The idea is to saturate your hair in a cool tone to keep your color bright and avoid any shades of yellow or orange.
However, there is one more key factor to maintaining blonde hair. The products you choose should do more than kick brass. They also need to be good for damaged hair and add life back to your locks since you are stripping your hair follicles of proteins every time you bleach them.
Here are four great products that always come to the front of my mind when I'm recommending shampoos and conditioners for blonde newbies. If you have a winner that you think I should add to my list, feel free to message me on Instagram to let me know!
drybar Blonde Ale Brightening Shampoo + Conditioner
Shampoo: "This shampoo counteracts brassiness, adds shine, and gently cleanses for the brightest, most beautiful hair. Lemon extract brightens highlights and preserves the integrity of the hair color, while chamomile extract gently boosts tones and increases shine. Keratin—a highly moisturizing protein—reinforces the structure of the hair and helps prevent damage."
Conditioner: "This formula deeply conditions and delivers lightweight moisture to blonde and highlighted hair. It detangles, softens, and increases manageability without weighing hair down. The color-enhancing formula supports blonde tones by boosting vibrancy and adding shine for a lustrous, healthy-looking finish. Sunflower seed oil nourishes and hydrates hair, increasing softness and manageability. Lemon extract brightens highlights and preserves the integrity of the hair color. Chamomile extract gently boosts blonde tones while increasing shine."
amika: Bust Your Brass Cool Blonde Shampoo + Conditioner
"Sea buckthorn berry (also known as obliphica) is included in all of Amika’s haircare and styling products. It contains over 190 biologically active compounds, including vitamin C (15 times more than an orange), vitamin A (three times more than a carrot), and vitamin E. It also has high concentrations of the rare omega-7, making up 40 percent of the berry. Typically only found in fish oil, omega-7 keeps free radicals at bay and promotes the production of collagen, a key building block for skin, hair, and nails.
Sea buckthorn has been thoroughly researched in over 130 modern scientific studies that have found that this berry promotes health. Women throughout the ages have used the obliphica berry to protect themselves against the ravages of the sun and the elements. Founded on tradition and now based on extensive scientific research, sea buckthorn is one of the biggest functional whole food rediscoveries of the 21st century."
MOROCCANOIL Blonde Perfecting Purple Shampoo +
MOROCCANOIL Moisture Repair Conditioner
Shampoo: "The gentle cleansing formula contains violet pigments to counteract unwanted yellow and orange tones, enhance the depth and dimension of your color, and revive highlights. It also contains ArganID™ technology to help repair hair from the inside out."
Conditioner: "Moroccanoil® Moisture Repair Conditioner is perfect for hair that’s been weakened or damaged by color, chemical processing, or heat styling. It delivers reparative keratin and antioxidant-rich argan oil, while it gently detangles and restores your hair's moisture; reconstructive keratin and fatty acids leave hair looking healthy. Infused with lavender, rosemary, chamomile, and jojoba extracts, it’s delicately fragranced with the iconic Moroccanoil scent."
KÉRASTASE Blond Absolu Anti-Brass Purple Shampoo +
KÉRASTASE Blond Absolu Strengthening Conditioner
Shampoo: "Edelweiss Flower fills and strengthens fiber damage from within and resurfaces the cuticle for uniform porosity. Hyaluronic Acid softens and calms sensitized fibers. Ultra-Violet Neutralizers neutralize brassy and yellow tones."
Conditioner: "The nourishing power of a mask with the light touch of a conditioner, this formula restores, softens, and protects hair from breakage—deeply moisturizing strands without weighing hair down."