Eye Pieces is a Colorado-based company that was founded in Vail. They provide unique luxury and high-quality prescription optics for their customers. As of May, they have opened a brand new location in the Roaring Fork Valley with a full-service lab for optical and prescription needs. An optical lab in-house allows them to prepare customer glasses in a timely fashion, making every customer’s experience that much more efficient and personal.
I had the opportunity to meet with the team at Eye Pieces and witness first-hand their eye for innovation within optics. It is something Basalt can truly be proud of. Their eyewear comes in a wide range of product assortment. They bring a diverse blend of sports and luxury eyewear that is functional as well as an expression of fashion and lifestyle. To name just a few brands, but surely not all, they carry Chrome Hearts, Jacques Marie Mage, Mykita, Krewe, Oakley, Maui Jim, Tom Ford, and Vuarnet.
Their Marketing Manager, Dani Barry said, “We consider our customers to be very dynamic in every aspect of their life and we want to reflect that and bring value to their sport, fashion, lifestyle, etc.” I have to say, they do just that.
Kevin Mayer is an optician and brings his entire career of over 40 years in optical and sales to the team. He was proud to share, “I can honestly say, this is the most diverse product selection in the valley. It really is something for everybody at every level. From our locals who need a pair of glasses desperately to a person looking for fine eyewear, we really have it all!”
He emphasized their state-of-the-art digital grinding in their lenses, and how they carry just about every possible type of lens out there. They even add prescriptions to sports goggles and have a diverse line to match your athletic lifestyle. This team at Eye Pieces takes quality to the next level of excellence.
Dani said, “We love curating unique world-class selections for eyewear.” If you love fashion but also have a very active lifestyle, Eye Pieces is the place for you.
It was inspiring to hear from Cira Mylott as well. She was born and raised in Basalt and has several years of experience as an optician.
Cira said, “I love the optical world. It’s an intimate setting. When it comes to wearing your glasses, it speaks to your personality and style. I enjoy helping people feel confident as they pick out frames. I want you to feel like you’re shopping with a friend.”
Eye Pieces manager, Matt Swanson also tied in, “It’s like we’re a stylist. We see eyewear as a piece of your personality. It’s an expression of yourself. It can be something that is very tonal and subtle for less attention, or it can be a personality piece of vibrant color, style, and shape.”
As a local, second homeowner in Basalt, or a visitor just stopping by, Eye Pieces has everything you need. They have frames for when you go hiking, to a nice event or dinner, or simply are out and about for the day. They also have prescription goggles to match your active lifestyle. You can also add custom tints to match that specific style or outfit you have in mind.
A customer testimonial reaffirms their integrity to put customers first, "I would not go anywhere but Eye Pieces for my vision in framing needs. The staff is professional, knowledgeable, and efficient. I am always pleased throughout the year with my purchase!"
If you’re in need of new glasses, want to buy goggles or sport sunglasses for your active lifestyle, or are in search of a new statement piece for your eyewear, don’t hesitate to visit the new store in the Willits Town Center. This team is the best in the world, and they have world-class products and services to prove it. You can also check them out online at eyepieces.com and follow them on Instagram @eyepeices1984.
"I would not go anywhere but Eye Pieces for my vision in framing needs. The staff is professional, knowledgeable, and efficient. I am always pleased throughout the year with my purchase!"