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Fashion at your Feet

Kristin Giebler and MAC Flooring, Inc. are Changing Perceptions in South Orange County

When I walked into MAC Flooring for the first time to meet its owner and CEO, Kristin Giebler, I could immediately tell this enterprise was on a level all its own. Having been a real estate broker for many years, I’ve spent a lot of time around remodels, contractors, and flooring shops. However, I’ve never seen a more pristine office presentation in the industry. ‘This is not your typical flooring company,’ I thought to myself. The showroom was spotless.

But that’s just where it started. As I got to know Kristin better, it became obvious that being a woman owned and operated business in the construction industry is changing perceptions; and that is a big part of MAC Flooring’s explosive growth and long-term branding success. That makes good sense. Since a great majority of the buying decisions in flooring projects are made by women, Kristin has effectively brought a female-centric approach and shopping experience to a market in need.

In addition to the amazing clutter-free showroom presentation—complete with a gracious reception, freshly dusted fixtures, comfortable meeting space, great lighting, and a soothing dose of soft, smooth jazz filling the air—Kristin’s sales process is anything but mechanical or transactional. It’s truly a 5-star experiential process that starts with the first ‘hello.’ Working with MAC Flooring is a perfect storm of professional service—with education, design, and genuine personalized care taking priority over every transaction. This has created a clear differentiation between MAC Flooring and its competitors… and it’s working.

But it is not just Kristin and her showroom making such a great impression. MAC Flooring’s soft approach, and customer-centric philosophy, permeate through the entire staff. Having spent some time with a few of Kristin’s team members, it is obvious that they are all in synch—enthusiastically embracing their Mission to exceed client expectations at every touchpoint.

“Our Company Culture is our greatest achievement and it’s what truly sets us apart,” says Kristin. “We are all on the same page and working to support each other’s personal wellness and business success. At the end of the day, it’s all based upon mutual respect, and I would never ask anyone on my team to do something I would not be willing to do myself,” she stated emphatically.

It’s easy to see that MAC Flooring is a business whose brand strategy was carefully nurtured over the long term. Prior to launching the company, Kristin put herself through design school and earned a certificate from the Interior Design Institute of Newport Beach.

On this foundation, she birthed MAC Flooring in her garage back in 2011—and the company celebrated its 10th anniversary last year. From these humble beginnings, Kristin persistently, and successfully, promoted her venture through business referral groups—all the while becoming a regular fixture at the swap meet.

Always a believer in a hard work ethic, uncompromised integrity, and the “walk-before-you-run” approach to business development, MAC Flooring had built a solid reputation for excellence long before opening its first brick and mortar location.

The business has continued to thrive through its growing list of referrals: slowly, organically, and authentically. Because of this, it’s no wonder MAC Flooring has continued to see year-over-year growth every year since its inception.

In the contracting business, reputation is everything. With a loyal following amongst local contractors, designers, and Realtors, MAC Flooring is on top of its game and has a long list of satisfied clients who can attest to its superior craftsmanship, attention to detail, clear communication, honesty, and integrity.

MAC Flooring is a full-service residential and commercial flooring company and a WBE Certified member of the National Women Business Owners Corporation (NWBOC). Women-owned businesses represent the fastest-growing segment of the American economy. Whether it’s new construction, remodel projects, or even just a small room that needs a face-lift, Kristin and her team will help you choose the flooring to best suit your lifestyle, design aesthetic, and budget. But most importantly, Kristin and her team are committed to making the process an easy and enjoyable one that you will not forget.

LEARN MORE: MAC Flooring is located at 36 Argonaut, Suite 150 in Aliso Viejo. For your free consultation and in-home estimate, call (949) 600-7779 or visit macflooringservices.com

“Our company is based on the belief that our customers' needs are of the utmost importance. Our entire team is committed to meeting those needs and exceeding expectations.” – Kristin Giebler

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