Ciara, and her husband Russell Wilson are extra cool parents and standouts in music and professional sports. But it is their impact on community and genuine dedication to supporting kids locally and across the county that makes them superstar neighbors. As we cautiously return to new normal routines; back to school and back to work in real life.
Black founded and female lead, the fashion mogul, singer, songwriter, dancer, model, and mom of three, recently launched Dare to Roam, a line of everyday essential accessories and gear with elevated style and protection made for the unknown journey and those who dare to roam.
"I'm excited to share a cool, new project that I've been working on to help rebuild your confidence as we all get back out into the world," said Ciara. "After so much time indoors, Dare to Roam is all about feeling protected as you start traveling, sending your kids off to school, and getting back into the motions of everyday life."
Dare to Roam offers durable, stylish, sustainably-sourced products at accessible prices. Each product is made with antimicrobial protection and a water-resistant finish to withstand the growth of odor-causing bacteria. There are three initial styles — Prodigy Adults, Prodigy Kids and a Lunchbox. Because this functional textile can stay cleaner longer, the Dare To Roam collection requires less washing, offering a more energy and water-efficient option to an everyday essential.
"Ciara had a vision for Dare To Roam, and together, we created the only accessible, EPA-registered antimicrobial backpack on the market that offers dependable, ethically made, and stylish functionality," stated Michael Scott Cohen, CEO at Harper + Scott.
DTR is on a mission to create a lasting, powerful impact from how we build DTR products to how we support our local communities. For every purchase made, 3% of profits will go to the Why Not You organization, and towards mentoring a child through their formative years to ensure they are supported to achieve their goals.”
Ciara and her husband co-founded the nonprofit to fight poverty through education, empowering youth to lead with a why not you attitude. The foundation supports student access to equal education opportunities, children's health and food security initiatives. Its mission is to equip today's youth with the skills and opportunities to become tomorrow's leaders. With Ciara's leadership, the foundation supports programs that directly empower girls and young women locally, nationally and globally. In addition to financially supporting organizations aligned with the foundation's mission, Russell works to extend the foundation's impact by advocating for pediatric cancer, making visits to Seattle Children's, and partnering with Treehouse, YouthCare, IslandWood, Friends of the Children and many others.
For more information, visit www.whynotyoufdn.org and follow along on Instagram at @whynotyoufdn.
