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Explore Your Creativity with Parsons Sewing Connections

New owner Anne Marie Whelihan has a passion for sewing and embroidery

Walk into the home of Parsons Sewing Connections on Riverdale Street, West Springfield, and you’ll be greeted by friendly, knowledgeable staff who are ready to help. If you’re shopping for a new sewing, overlock (serger), or quilting machine, or for sewing, quilting, or embroidery supplies, you’re sure to find what you’re looking for in their extensive in-store stock.

Parsons Sewing Connections is an authorized service dealer for Husqvarna Viking, Juki, and Brother machines; these are the brands that they sell, which are well known for their superb quality. Parsons offers repair service and tune-ups for their models of sewing and embroidery machines and sergers, and for machines by White, Kenmore, and Singer. Machine repair and maintenance are done on-site by their experienced technician. They also accept trade-ins of machines and are a retailer of sewing cabinets by Koala and Tailormade.

The business has a long and reputable history. It was established in 1953 by Wally Parsons, and the shop started by selling Singer sewing machines. Soon after, Wally brought his wife into the business to offer sewing and free-motion embroidery lessons. His son was put in charge of machine maintenance and repair.

Today, Parsons Sewing Connections is owned by Anne Marie Whelihan, who purchased the shop in January 2023 after being a long-time employee of Parsons since 1999. “I love to sew because it’s relaxing and takes your mind off what’s bothering you,” Anne Marie explains. 

Whether you are new to sewing or have been enjoying the craft for a while, Parsons Sewing Connections offers a wide range of classes, including a basics class that will teach you the mechanics of your machine and starter sewing techniques such as straight stitching, zipper insertion, and making button holes.

Other classes offered include Sewing 102, which teaches how to understand the layout of patterns, what the pattern instructions mean, and how to read them. Embroidery and quilting classes also are offered, as well as an “Open Sew,” for those starting or working on current projects. Most classes are kept to a maximum of six students to allow for plenty of individual teacher-student time. If you prefer to learn alone, Parsons can work with you one-on-one.

If you need custom embroidery services on textiles for your business, sports team, or special event, Parsons Sewing Connections can help with that. You can bring in your items to be embroidered and the knowledgeable staff will help you choose the perfect solution that fits your needs, looks great, and offers excellent quality.

“We thrive on getting to know our customers and what their needs are,” Anne Marie says. “The best part of my day is when we’ve helped a customer and I see how happy they are when they leave.”

Parsons Sewing Connections is located at 2005 Riverdale Street, West Springfield. The store is open Monday through Friday from 10 a.m. to 5 p.m. and Saturdays from 10 a.m. to 3 p.m. To learn more, visit their website at sewingwithparsons.com or call 413.301.9656.

for p. 1: “We thrive on getting to know our customers and what their needs are. The best part of my day is when we’ve helped a customer and I see how happy they are.”

for p. 4 (p. 3 in actual layout): “I love to sew because it’s relaxing and takes your mind off of what’s bothering you.”

  • Parsons holds a variety of sewing and quilting classes, and more!
  • Parsons sells and services sewing machines and sergers
  • Parsons offers an extensive selection of supplies
  • Anne Marie Whelihan, new owner of Parsons Sewing Connections
  • A long-arm quilting machine at Parsons