Princeton Wine Company

Curated Wine, Spirits And Beer Experiences For Irie Times

Gift baskets for Valentine's Day, filled with well-balanced wines and comforting chocolate? Yes, please. Quality, customization and friendliness are three key components of the wine bar and curated retail operation that Delroy Williams has created as proprietor of Princeton Wine Company in Pennington.

"We're a customer-centric wine and beverage shop, for sure," he asserts, "with 15 wines by the glass available." 

After 11 years as director of food and beverage at The Nassau Club, Delroy opened the wine, craft beer and spirits store during July 2022 in the Pennington Shopping Center's Suite 17 at 25 Route 31 South. Delroy says he enjoys specializing in wines that larger wine retailers don’t carry. At any given time, he has 200-plus brands from which to choose. He even offers a handful of organic wines, including Castoro Cellars Rose, Castoro Cellars Cabernet Sauvignon, Château Coulonge, and indicates those offerings are increasing this year.

"Biodynamic and low sulfur wines will be among the trends for 2023," Delroy predicts. 

Industry sources indicate other trends to monitor during 2023 include:

  1. Stylistic boundaries soften, with new wine colors defying conventional classifications.
  2. Small-scale wineries that produce natural wines are making headway in markets previously dominated by big wine producers, and no longer are considered as just fringe selections.
  3. Rosé all the way and year-round is a popular seller, including sparkling rosé.
  4. Due to increasing concern for the environment, many consumers are seeking wines that are certified vegan, organic and sustainably produced. 

In addition to New Jersey and the United States, Delroy also carries wines from France, Italy, Spain, Greece, Portugal, Germany, Austria, Hungary, Argentina, South Africa, Lebanon, Israel, Chili, Australia and New Zealand.

Customers are from Pennington, Lawrenceville, Hopewell and Hamilton Township, in addition to Princeton, he says, along with direct shipping throughout New Jersey.

The shop offers private tastings with sommeliers and a variety of special events at minimal costs to help guests explore more about wine while expanding their wine palates. Every Wednesday evening is the opportunity to taste featured wines, often helpful before committing to buying a bottle of wine that is unfamiliar to them. He also hosts periodic beer and bourbon tastings. 

"In January, we launched a simplified, three-tiered wine club. Those who register for the club are auto-shipped or hand-delivered wine during the first week of each month, unless other arrangements are made. Then we also host 'Wine Together' gatherings for club members for unguided tastings. The idea of those is to explore wine together and share what each other is tasting," says Delroy. "One person could be tasting blackberries while another tastes black cherry notes in the same wine. We have great times comparing with each other."

Catering is another service he offers via private parties in the Wine Bar. The space accommodates 20 to 25 people standing, and 10 to 15 seated. "With permits, we also handle catering in residences for family events, public locations and corporate sites," says Delroy.

Another bonus that the shop offers is a wine concierge service for special orders. Delroy says he can order a case of customers' favorite wines, as long as the case is picked up within two days of arriving at the shop. He also volunteers to assist customers with wine pairing and menu planning, including what quantities to order for various sizes of parties. 

Princeton Wine Company hours of operation are Mondays through Thursdays from 11 a.m. to 8 p.m., Fridays 11 a.m. to 9 pm. and Saturdays 10 a.m. to 9 p.m. The business is closed on Sundays. 

Customers can pick up premade themed V-Day gift baskets, or create a customized basket to purchase. Delroy says the shop also has gift cards, and offers a discount for civil servants and teachers. 


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