How Being a Realtor is 

Like Being Taylor Swift

Article by Susan Brewer

Photography by Susan Brewer

Create Forget “Shake it Off,” it’s time to “Sell it Up!” Being a realtor and being Taylor Swift might seem like worlds apart, but hear us out: both require dedication, strategic planning, and a knack for connecting with people. Let’s break down the unexpected parallels:

1. Storytelling Superstars:

  • Swift paints pictures with lyrics, realtors paint them with property descriptions. Both captivate audiences, weaving narratives that spark emotions and ignite desire.
  • Evoking the dream: Just like Swift sings of love and heartbreak, realtors evoke the dream of homeownership, tailoring stories to each client’s unique aspirations.

2. Building a Fanbase:

  • Swift cultivates a loyal “Swiftie” community, realtors build a network of clients and referrals. Both rely on trust, authenticity, and exceeding expectations.
  • Social media savvy: Both leverage social media to connect, engage, and showcase their expertise. From virtual tours to behind-the-scenes glimpses, they keep their audience hooked.

3. The Art of the Deal:

  • Negotiating prowess: Swift negotiates record deals, realtors negotiate contracts. Both require strategic thinking, clear communication, and the ability to secure the best outcome.
  • Knowing your audience: Understanding buyer motivations and market trends is key for both. They tailor their approach to resonate with their audience and achieve success.

4. Adaptability is Key:

  • Swift reinvents herself musically, realtors adapt to market shifts. Both stay ahead of the curve, embracing new technologies and strategies to thrive in a dynamic environment.
  • Lifelong learners: Both are constantly seeking knowledge and honing their skills to remain at the top of their game.

5. Leaving a Legacy:

  • Swift’s music touches millions, realtors help families build their forever homes. Both leave a lasting impact on the lives they touch.
  • Building communities: Swift fosters a sense of belonging among fans, realtors help build communities by connecting people with the right properties.

So, the next time you see your realtor, remember, you’re not just working with a professional; you’re working with a storyteller, a negotiator, and an artist who’s passionate about helping you achieve your dreams. And who knows, maybe they even have a hidden talent for singing “Shake it Off” at closing parties!

Susan Brewer Service First Real Estate (636)936-8600


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