A Toast to Style

Fashion Designer Vera Wang's Newest Venture? PARTY

Fashion designer Vera Wang is known internationally for her bridal gowns. Over the years, the renowned designer has branched out, adding everyday fashions, fragrances, jewelry, home products, eyewear and more to her offerings. Now, she adds one more—PARTY, a premium Italian prosecco, which she describes as "made for celebrating life's moments, big and small!"

PARTY embodies the bright, fun, and fashion-forward side of the globally renowned designer and style icon. With the same bold spirit that transformed fashion by reimagining the bridal space, Wang turned her creativity and passion for design toward how—and what—we celebrate.

“First and foremost, I am a designer, but I am also an entrepreneur and brand builder. I've dedicated my entire life to designing how people celebrate, and not just their weddings—from what they wear to how they entertain, from their tableaus and tablescapes, to how they live at home—and now, what they drink! PARTY is a natural extension of what I already do,” Wang says. “Why prosecco? Celebration! When I think of romance, fun, laughter, joy, friendship, I think of prosecco. It is the wine that personifies emotion and sheer happiness.”

Wang's attention to detail has shaped every step of PARTY from grape to bottle. Designed to look chic on any table, the bottle is a sleek matte silver with "PARTY" in bold neon yellow letters exuding a modern, easy sensibility. The back of the bottle features an invitation to PARTY from Vera.

“This project involved input from my friends, family, even clients. A sort of family affair!” she says.

To craft the prosecco, Wang looked to find a winemaker with both heritage and pedigree. She turned to the top winemaking region Piemonte, known for its sparkling wines, and to Araldica, producer of the bestselling moscato in America. Led by second-generation winemaker Claudio Manera, it is one of Italy's fastest-growing producers and most forward-thinking winemaking co-operative. Manera continues his father’s commitment to Italy’s winemaking traditions, preserving local varieties, protecting the environment, and valuing the characteristics of each wine.

"At Araldica we celebrate our roots, land, and people, balancing our drive for innovation with respect to tradition,” explains Manera. “Vera Wang has our same philosophy, making this collaboration organic for us. This wine speaks to her fresh perspective, taste, passion, and dedication to crafting a premium prosecco.”

Retailing at $25, Vera Wang PARTY is crafted from 100% Glera grapes, and boasts aromas of apple and stone fruit, citrus notes, and fresh acidity on the palate, with a soft and fruity finish. This new prosecco offers a fresh perspective in the sparkling wine category with its crisp effervescence, coupled with a bold aesthetic and playful voice.

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