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Sustainable Fashion

Rue Boutique carries some brands that are environmentally conscious

Sustainable Fashion

Rue Boutique carries some brands that are environmentally conscious

In today’s world of “fast fashion,” clothes that are quickly produced in bulk, consumers at large don’t often stop to think how their material purchases affect the environment. Luckily, many retailers and fashion brands are doing their due diligence when it comes to some of the clothing they produce and sell. Locally, Ayellet Rubinstein, Owner of Rue Boutique in McCandless Crossing, has been doing her part in making sure some of the brands that she carries in her store are ethically sourced and environmentally friendly since the store’s opening in November 2016.

“I have always been about investing in good clothes - clothes made of good quality and clothes that do good for the environment,” Ayellet says. In fact, this is how Ayellet decides which brands to carry in her store. “Why I pick one brand over another is a process of researching the brand’s backstory. I’m not just bringing any brand in just to sell. I am all about buying well-made pieces that will last.”

"We are conscious of the impact that the fashion industry has on the environment and decided to do something about it, which is why some of the brands that we carry are environmentally friendly." says Ayellet. Popular ones include Bed-Stu, Etica, J Brand, Grey State, and the Rue label. Each of these brands make it a part of their mission to have the least negative impact on the environment.

“Bed-Stu, a shoe brand in my store, recently started using vegetable dye instead of chemical dye for the shoes they produce,” Ayellet says. “Etica and J Brand are denim brands, and denim uses the most water when being produced than any other fashion garment. These brands have cut back.” continues Ayellet.

“Grey State, another brand carried at the store, makes it their goal to manufacture their products in the most compliant, internationally-certified factories with the highest standards,” says Ayellet. “Even our own in-house Rue label is manufactured in Los Angeles using organic cotton. So, I am always on the lookout for new brands that are environmentally conscience.”

Ultimately, Ayellet feels that more people are becoming more self-aware about the clothes they wear and where they come from. “People are realizing they have a choice when it comes to the clothes they purchase, and how they can make a powerful impact on the environment based on that choice.”

Rue Boutique

730 Providence Blvd., McCandless

412.635.9900, Rueboutique.com

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