A STORY THAT HAS GAINED CLOSE TO 2 MILLION TIK TOK FOLLOWERS, WE GO BEHIND THE SCENES FOR AN AMAZING JOURNEY OF CREATIVITY, COLOR, AND LOTS OF FUN. Meet Tony Piloseno of Florida Paints, also the master color "mixter" and content creator of @tonesterpaints on both Tik Tok and Instagram. While the story takes roots in Ohio, Tony has now made Orlando home, and he is very much excited about it. Why? Because he not only loves to create, but moreso, is very grateful to his employer, Florida Paints for offering to him the biggest breakthrough of his life. After hearing about his story (we'll leave you to watch for yourself the story behind getting fired from his previous employer), Florida Paints - based in Central Florida - offered him to check out opportunities locally. Not only did they offer him a store, they also built a recording studio, and highly encourage him to partake in the company's marketing efforts online. They simply embrace Tony, and this could not be a more "colorful" storyline that has already inspired many, young and old alike.
TONY, HOW CAN A PAINT LOVER GET YOUR PAINT?
"I essentially started my own online paint shop through the use of social media and content marketing. I choose to keep all digital, where my audience can purchase my paint colors as a custom request."
HOW LONG HAVE YOU BEEN IN THE PAINT BUSINESS?
"I have worked in the paint industry for 3-4 years now. I started when I was 18, with my previous employer."
YOU MENTIONED PREVIOUS EMPLOYER, WHAT HAPPENED?
"Working as a sales associate in Ohio, I just really fell in love with the job itself. I was helping homeowners with colors and custom projects, and I just thought I had a super cool job. In December 2019, Tik Tok was getting hot, so I thought it would be smart to record videos of myself creating paint colors. I thought it would be satisfying for people to see how mixes are made and how pigmentations react. One day, I added blueberries to paint as a "natural" colorant. Long story short, that got me fired." (So many more details on his Tik Tok and Instagram!)
WHAT DOES PAINT DO FOR YOU?
"Oh! I experience a form of synesthesia, where two or more of my senses interact with each other. In my case, when I hear melodies or hear different beats, it actually creates a visual implication of colors. Therefore, I try to associate within my content, different tones or depths with different colors.Hence, the brand "Tonester"."
TELL US A BIT MORE ABOUT YOUR AFFINITY OR EAR FOR MUSIC
"I was in concert band from 6th grade through Senior year of high school, and I never really understood why I could visualize colors, or even realize that gift at all, until I started working with paint. Which is why Tik Tok was a perfect platform for me to mix music with content. It is almost like a 6th sense and a third eye."
WHAT DO YOU WANT PEOPLE TO FEEL ABOUT TONESTER?
"I want my paint to attract a new audience and demographic. Without exception, everyone will need and buy paint. Why not start with Tonester?"