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Ultimate Sports-Watching Experience

Enjoy luxury box seating for your favorite sporting events without the hassle

Article by Shannon Spake

Photography by Alexis Jackson and Cameron Cowdrey

Originally published in Lakeside City Lifestyle

There’s something special about game day—the excitement, the camaraderie and the shared thrill of cheering for a favorite team. But what if people could capture that stadium atmosphere every time they watch a game without the hassle of tickets, traveling and parking?

Enter G.O.A.T’s Arena Sports Bar, the brainchild of a group of college comrades who envisioned an arena-style sports bar that brings the thrill of live sports to local neighborhoods. With locations in both Frisco and Fairview, G.O.A.T's Arena quickly is becoming the go-to spot for sports fans looking to elevate their game day experience.

The founders of G.O.A.T's set out to create more than just a place to watch a game—they aimed to craft an elevated experience for sports enthusiasts. From the moment guests walk in, they’re greeted by an atmosphere buzzing with energy. The two-story venue is designed to immerse guests in the excitement and anticipation of a sports arena. Boasting the largest big-screen TV in Texas, the main wall of televisions commands the space and draws people into the action, ensuring that every seat is offered a prime view. No matter where someone sits, they will never miss a play.

G.O.A.T's Arena takes the concept of a sports bar to the next level by offering an unmatched, immersive atmosphere. The both stories provide plenty of bird’s-eye seating, and individual lawn style seats upstairs with private screens, so everyone can enjoy an unobstructed view of the game from any angle. Whether it’s a crucial playoff game, a championship match or a regular-season showdown, the atmosphere at G.O.A.T's Arena makes every game feel like the biggest event of the year.

But the experience doesn’t stop with the visuals. G.O.A.T's Arena brings the sound and excitement of a live stadium in its space. Live DJs keep the energy high, playing music that gets the crowd pumped and ready to cheer on their teams. The roar of the fans, the excitement of the plays and the pulse-pounding music create a unique sports bar atmosphere.

However, what truly sets G.O.A.T's Arena apart from other sports bars is the food. 

“We wanted to offer an exciting elevated culinary experience for our guests. With our amazing chef, the menu and quality of food are exceptional, something we are all very proud of,” shared co-owner Rohith Rallagudem.

This isn’t just standard bar food fare—G.O.A.T's Arena offers a culinary experience designed to delight all taste buds. Master Chef Alexander Petillo, an epicurean genius known for his innovative dishes and impeccable artistry, has crafted a menu that goes far beyond basic bar food offerings.

Start a game day experience with one of the mouth-watering appetizers, like Shrimp Kaboom or Dirty Nachos, each dish prepared with Chef Petillo’s signature flair. The flatbreads, with options like classic Margherita or hearty BBQ chicken, are perfect for sharing with friends.

For something more substantial, try one of the burgers, each one crafted to perfection with high-quality ingredients and served with crispy, golden fries. And don’t forget about the salads—Chef Petillo’s take on these healthy options makes them just as satisfying as the more indulgent items on the menu.

The culinary delights don’t end there. G.O.A.T's Arena also offers a weekend brunch that has become a must-try for locals and visitors alike. From fluffy pancakes to savory omelets, the brunch menu is filled with dishes sure to start any weekend off right. Pair meals with a mimosa or a Bloody Mary, making the perfect recipe for a winning brunch experience.

The giant bar houses spirits, wines and a long row of tapped beer, offering a drink for everyone. Whether a sports fan is feeling a local craft beer or a high-end cocktail, G.O.A.T's has a large variety of beverages on its cocktail menu.

G.O.A.T's Arena isn’t just a place to watch the game—it’s a hub of entertainment for the whole family. Whether someone is a die-hard sports fan or looking for a great night out, there’s always something happening at G.O.A.T’s. Theme nights like Music Bingo, Latin Nights and EDM Nights cater to a wide range of interests and something for everyone. 

However, it’s important to note that UFC Fight Nights at G.O.A.T's Arena are reserved for adults only, with admission limited to those 21 and up due to the intense nature of the event. This allows for a more focused and spirited environment, ensuring fans can fully immerse themselves in the action.

Beyond the games, G.O.A.T's Arena offers a variety of events and activities that keep the fun going long after the final whistle. Post-game parties ensure the celebration doesn’t stop. With music, drinks, and a lively crowd, G.O.A.T’s is the perfect place to cap off an exciting game day experience.

For those planning a celebration, G.O.A.T's Arena is the ideal venue for private parties. Whether it’s a birthday, a fantasy sports draft, a corporate event or a night out with friends, G.O.A.T’s offers customizable packages tailored to the group’s size and desires. With its unbeatable atmosphere, delicious food and top-notch service, G.O.A.T's Arena ensures all events will be one to remember.

Both the Fairview and Frisco locations stay open later on the weekends, as well, ensuring fans don't miss crucial plays from those late-night games. G.O.A.T's opens at 11 a.m. and stays open until 2 a.m. on Fridays and Saturdays.

This concept has grown so popular that G.O.A.T's Arena is already exploring franchise opportunities and opening more concepts in North Texas, bringing the experience to even more fans and making these sports bars The Greatest of All Time. 

"With our amazing chef, the menu and quality of food are exceptional, [G.O.A.T's is] something we are all very proud of.” — G.O.A.T's co-owner Rohith Rallagudem 

“We wanted to offer an exciting elevated culinary experience for our guests." — G.O.A.T's co-owner Rohith Rallagudem 

Businesses featured in this article