"Tax Planning" is essential to maximize tax savings. With what *might* be coming down from Congress, wisdom says it’s time to plan for what lies ahead. If you’re ready, call the experts at Alexander Fitzgerald & Associates, LLC, at 470-231-1342 for a chat!
A New Look for Your Business This Summer
“If you think you are too small to be effective, you have never been in the dark with a mosquito.” —Betty Reese
Entrepreneurs know that hard work and a great idea do not guarantee success. Fortunately, most of them also know that failure is not final—almost every successful business owner client of mine has crashed and burned at least once in their career.
One of the best ways to pick yourself back up is to take a fresh look at things you "thought" were set in stone. Here are some things to consider this summer:
Re-target your market.
In the heat of start-up passion, entrepreneurs frequently try to attract too broad a market: "Everyone will want to buy this!" The result: getting lost in the crowd. The more closely you define your market, the more success you’ll experience.
Re-examine your price.
Price is obviously supremely important. See how you can lower your overhead or cut production costs. Perhaps there's a new way to package your products or services to increase your average transaction value?
Identify and push your best product/service.
Focus on what works. If your hot product is coffee cups, look for ways to highlight and expand that niche instead of veering into new territory. How about different colors and holders for those cups? The same would hold true for your best-selling service.
Make your marketing materials more memorable.
Emphasize the benefits, SPECIFICALLY how features of your product or service will improve business or the quality of life for your customer. And scrutinize your advertising. Using big media is not always the answer. Don't overlook narrowly targeted marketing efforts or joint promotions. Sofu Lifestyle offers a target audience, so if you have not considered advertising in local publications, maybe you should!
These are just a few ideas to get you started. There may be longer conversations to be had, and that's what I'm here for.
To getting things done!
“We specialize in worrying about tax exposure and ensuring our clients are positioned to reduce their exposure, so you don't have to. We need YOU to keep your head on the bigger picture!”
Alexander Fitzgerald & Associates, LLC, enjoys shared ownership with Seraphim Wealth Advisors Inc.