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It's Joe Time

Belux Coffee

Lucy Liu and Ben Li began their coffee business from a shared love of high-end, delicious coffee. Belux Coffee Roasters first was an online retail store that quickly grew in popularity and the Liu family decided to open its first storefront in spring 2018 to make its in-house roasted coffee beans more accessible to the public. Their passion for coffee is now a full-fledged career and their entire day is dedicated to the growing success of their business, and the quality products they sell. The company logo, a bunny, is dedicated to their rescue bunny named Bela which also served as inspiration for the company name. 

Their  storefront located in Alpharetta on the edge of Johns Creek is open Wednesday through Saturday, and guests can come in and purchase coffee accessories like kettles and pour-over carafes, along with their in-house roasted coffee beans for home and office consumption. Looking for a last-minute gift for your Valentine? Belux has various gift sets and package ideas they can help you put together for the coffee savant in your life. 

So what does an average day look like for the couple obsessed with coffee? 

7–8 a.m.

Ben and Lucy review coffee selections, promotion offering, daily sales review and customer feedback while having breakfast and, of course, a cup of coffee. 

8 a.m.

Ben goes to his full-time job as Lucy replies to customer and vendor emails, updates social media and website, and additional marketing efforts for the store.

10:30 a.m. – Noon

Lucy goes to the store for customer private appointments which include coffee tastings, hand-brewing equipment demos and product introductions.

Noon – 1 p.m.

Store opens.  Ben and Lucy do sample testing for new products or test roasted coffee for quality control purposes.  Lucy stocks the shelves, organizes product and updates chalkboard content.  

1–4 p.m.

Lucy introduces coffee beans and products or brews coffee tasting flights for walk-in customers.  Takes pics for new product, design flyer and maintain cleanliness when not so busy.  

4:30–8 p.m.

Ben comes in after his other job for roasting preparation which includes preparing the green coffee beans, overseeing the roasting process like checking the temperature and humidity, then checks final product of the roasted coffee beans by removing any defective beans, then weighing and bagging.  

6 p.m.

Store close and go home to gather with the pet bunnies!

Store hours:

10:30am to 5:30 pm Wednesday to Friday and 1pm to 5:30pm on Saturday. 

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