The Passion Foundation was created by Roswell resident Jon Parla in 2010 when his wife Tara was first diagnosed with melanoma. Tara battled metastatic melanoma for 2 1/2 years. As a mother of two, Tara’s wish was to spare as many children as possible from having to suffer in the way that she did. Jon and Tara wanted to turn a negative for their family into a positive for the community, so they started the Foundation together. Today Jon leads the foundation’s efforts to fulfill Tara’s mission.
On May 1, the third annual fundraiser, "Getting Tipsy for Tara" will take place at Deep Roots Wine Market & Tasting Room, from 4:00 p.m to 7:00 p.m., in memory of Tara Parla.
The Passion Foundation raises funds to place sunshades over playgrounds to protect children from the sun’s harmful rays. To date, the foundation has placed 14 shade structures. There are four in the Roswell area: Mountain Park Elementary, Roswell North Elementary, Vickery Mill Elementary, and Cornerstone Preschool; and 10 structures in Florida. Each shade costs between $18,000 and $35,000 to build. They block up to 97% of UV rays and can keep the playground 20 degrees cooler in the summer months.
Deep Roots will donate 10% of the day's sales to The Passion Foundation. As an added surprise, Kendra Scott will have a pop-up shop at Deep Roots for a "Kendra Gives Back" event. 20% of sales will be donated to The Passion Foundation, which is 100% funded by donations, so every dollar counts and is graciously appreciated.
There will be a silent auction, raffles, live music, free food and more. Come out for an afternoon of fun for a great cause!
Getting Tipsy for Tara
Sunday, May 1
4 p.m. - 7 p.m.
Deep Roots Wine Market & Tasting Room
Plum Tree Village, 1055 Canton St, #100
No charge to attend, but please RSVP at DeepRootsWine.co/events
“Jon is a dear friend of many of us at Deep Roots! His daughter Kendyl is a Deep Roots staff member and Kaden, Jon’s son, plays lacrosse with my son. This is a great family that supports Roswell small businesses and is valuable to our entire community.” – Dana Gurela