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If Wishes Had Wheels

Top luxury auto dealers share the vehicle most likely to get a "WOW" this holiday season

EQS450

RBM of Alpharetta

David Ellis, general manager

345 McFarland Pkwy, Alpharetta

678.637.2333

RBMofAlpharetta.com

Mercedes introduced all the electric models and a couple of convertibles and everything looks very fast and exciting.

When we talked to David, he had just returned from the auto show where he got behind the wheel of the stunning new 2022 EQS450. “It’s fully electric and the interior looks like a spacecraft - it’s incredible and just out this month,” says David. “The cardinal red metallic will steal the show.”

“The EQS450 has a 56” high tech hyper screen across the entire dash with a lot of new features that most electric vehicles don’t have, plus LED ambient lighting, an air purifier and most impressive - an incredible range of 350 miles. It’s going to change the way we drive every day.”

Delivery includes a presentation on a Hollywood-style carpet and dedicated time with a product specialist, “a private tutor and a concierge to connect the driver’s phone, garage door, satellite radio, and more. The safety features are spectacular, with full voice command capabilities,” says David.

RBM of Alpharetta has been proud to partner with 99.7 The Bert Show and Bert’s Big Adventure, raffling a vehicle every year in October. “We’re also very proud to support two schools in our neighborhood, DeSana Middle and Brandywine Elementary School. We help finance school supplies, items for teachers and field trips.”

This month, employees (135 strong) and their families will gather for a holiday party, with raffle prizes and a cash prize for the best-dressed in a theme.

RBM will celebrate a massive expansion in early 2022, adding 7,000 square feet of showroom space and 10,000 square feet of parts space plus 300 parking spots for more inventory. Happy new year!

BMW X5

BMW of Gwinnett Place

Stephanie Frink, general manager

3264 Commerce Ave NW, Duluth

BMWofGwinnettPlace.com

BMW has been making the X5 for more than 20 years and it is a fan-favorite. There’s a lot of power under the hood, whether you choose the inline-6 with the latest 48V mild-hybrid technology, a fuel-efficient plug-in hybrid powertrain, or the M-tuned V-8 engine of the BMW X5 M50i.

When general manager Stephanie Frink got behind the wheel of the BMW X5, the interior blew her away. “The advanced iDrive 7.0 Operating System is seamless with model upgrades and a larger screen. The interior really sets this car apart.” The instrument cluster and touchscreen deliver optimized connections, entertainment and safety for an unparalleled user experience, she says.

And, she says the 2022 BMW X5 is made in the United States at the Spartanburg Plant in South Carolina which helps with on-time delivery.

What makes BMW of Gwinnett Place unique, though, is the tenure of the staff and female leadership in key positions in every department.

“More than 80 percent of the team has been employed for more than five years and we have females in every department, rare for auto dealerships," says Stephanie. “And we are widely and proudly bilingual.”

The dealership will be a collection point for Toys For Tots through the third week of December. Drop off unwrapped new toys for the brigade. Stephanie’s crew also delivered hundreds of Chick-fil-A lunches to Northside Gwinnett Hospital six times during the two years of the pandemic, feeding first responders and staff.

Stephanie started as GM a year ago and manages a team of 135 who will celebrate the holidays with a party, casino night, DJ and catered dinner.

Bentley Continental GT V8 Convertible

Bentley of Atlanta

Greg Mabry, general manager

10995 Westside Pkwy, Alpharetta

 770.284.3519

BentleyAtlanta.com

The Bentley Continental GT V8 Convertible is general manager, Greg Mabry’s pick for the most gorgeous vehicle this holiday season.  With a spirited V8 engine, innovative technology, sleek, contemporary design and exquisite attention to detail, he promises you will be both completely in touch with the road beneath you, and fully connected to the world around you.

This Bentley V8 convertible is designed to be equally stylish with the roof open or closed. When the roof is up, it merges seamlessly with the streamlined body to form a silhouette that looks inspired in any landscape. As the roof lowers, it is stowed compactly to allow a single beautiful design line to emerge from the side panels and sweep around the rear seats in one fluid movement.

“Come in and experience the Bentley with us,” says Greg, who has been with Bentley of Atlanta’s small but mighty team for 15 years of the dealer’s 19 year history. “We’re a family unit, with 13 employees who all do more than just their job description.”

Together, they support a number of non-profits around Atlanta including the Brian Jordan Foundation Golf Tournament, the Steve Harvey Foundation, Spelman College, the Cops N’ Cars Car Show for Roswell Police Department, and the Chris Tucker Celebrity Golf Tournament. Greg and his team also support Lost-N-Found Youth Foundation, working with communities to end homelessness for LGBTQ youth by providing food, shelter and life stabilization services.

This year, staff will enjoy a catered holiday luncheon by one of their favorite chefs, with a secret Santa gift exchange to make spirits bright.

Lucky drivers who are gifted a new Bentley this month will be spoiled with lavish Bentley branded gifts, a photo session in front of a step-and-repeat wall and more. “We make them celebrities for a few hours. It’s unforgettable,” says Greg.  A new global partnership with Macallan includes a bottle of 12-year old vintage whiskey for each new Bentley owner too. “We’ll have a beautiful new display of Macallan’s very special products here in the shop.”

Lexus LX

Nalley Lexus Roswell

Ruben Santiago, general manager

980 Mansell Rd, Roswell

770.284.8580

NalleyLexusRoswell.com

In addition to Lexus quality, the LX promises "agility, versatility and technology along with its refined and elegant style," says general manager Ruben Santiago. “It’s going to fit the professional and outdoor enthusiast alike and it’s one of the fastest that Lexus makes.” The LX is Ruben’s choice for our readers this month.

And, with their new Clicklane online option, clients can make the purchase entirely online, choose their lender, and complete the sale digitally. “Then, we will deliver the car to the home or office,” says Ruben. “We’ve had close to 5,000 transactions on this smooth-running platform. We were a pilot store for these programs and it’s a game-changer for us. We buy cars through Clicklane too.”

Though, nothing replaces the personal buying experience. With 107 well-tenured employees, Ruben is proud to note one technician has been there 25 years, a sales associate for 18 years, and a parts representative for 15 years. “We’re leading edge for purchase solutions, but more importantly, we are your neighbors and friends. The relationship piece is just as important as the sales,” he says.

For the second year, Ruben and his team are supporting City of Refuge, which provides temporary housing for people who have been misplaced. “Our associates use paid time off days to paint or wallpaper transition homes or refinish floors as their way of giving back. It’s our proudest achievement. We’re not just making a donation. We’re putting on work clothes for 3-4 hours. It’s very meaningful."

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