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Big smiles... even bigger hearts

Can you manifest your way to a better life in 2023? And better teeth. This guy thinks so!

Alex Strubbe, Enamel Dentistry's Chief People and Communications Officer, tells us how his office is making a difference to our city - and why it's only going to keep getting better...

Describe your holiday seasons growing up?

Growing up Jewish in Texas, we celebrated both Holidays in my household, Christmas and Hanukkah. I grew up in Round Rock, Texas for most of my life. Every year, my family would do a hayride around the neighborhood to look at all the Christmas lights with hot chocolate. It was something that even when I went off for college, I would come back to do.

At this time of year, we look around to help others in our community. How are you and Enamel Dentistry helping your fellow Austinites?

I am a part of Big Brothers, Big Sisters Central Texas and YMBL; raising money, purchasing gifts and wrapping the gifts for children in foster care. My family and I have done this every year since 2002. Enamel Dentistry donates to many causes throughout the holidays, including gifting a smile to someone who is in need of extensive cosmetic dental care. Giving back is something we love to do!

What do you think is so special about the health community here in Austin?

The sense of giving back to the community and uniting for common causes is what I truly love about the health community here. Having worked in many different industries, I can confidently say the health community bands together even if they are competing offices in Austin.

What exciting new goals have you set yourself for in 2023?

I am taking up a new hobby! I want to learn something new this upcoming year. I’ve narrowed it down to making pottery, painting or playing an instrument. Check back with me next year to see!

What new things can we expect from Enamel Dentistry in 2023?

We are expanding into the Dallas market and opening two more locations in Austin! We are super excited for our growth.

Looking back on the year just ending, what are the biggest lessons you and the team at Enamel have learnt about life, love, health - and teeth!

For me personally, I’ve learned you need to love yourself and to be your biggest cheerleader in life, in and outside of the office. Make time for the ones you love, because time is the one gift you cannot get back after it’s gone. Manifesting your dreams is real. I became a C-Suite at 28 years old, which has always been a lifelong dream of mine. Never give up. In these weird times, kindness is the gift that keeps on giving. Compassion is one of the core values we have at Enamel Dentistry. I embody this not only when I am working, but also in my day-to-day interactions in my personal life.

For more information, go to enameldentistry.com

  • Alex with his parents and brother last Christmas, shortly after his father recovered from a heart attack
  • Alex with his rescue pup Gracie Strubbe.

When I heard about my dog from a local non-profit, Roman's Rescue, based in Round Rock, she was on the euthanasia list. I rescued her from Corpus first thing the following morning. This photo of us was taken during the holidays - our first picture together!