my city life

with Michael Gerard

meet Mike Gerard

I'm owner/publisher of Laguna Niguel Lifestyle, and moved to this area in 1982. In addition to publishing a great magazine, I have an extensive background in real estate, ski resort management, and international sports marketing. After spending 25 years snow skiing full time--at resorts across the US, Canada, Japan, and New Zealand--I founded a sports marketing business in 1998 and represented Vail Resorts in Southern California for ten years. I also served as chief executive for the USA Surf Team for eight years and made several trips to China as founder of a project that pioneered surfing in Mainland China. I currently live in Dana Point with my beautiful wife, daughter, and golden retriever. I'm also a licensed luxury real estate broker at Berkshire Hathaway in Monarch Beach.

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