About Us

seren, a women's lifestyle boutique, brings a special retail shopping experience to Reno. At seren, we take pride in offering a highly curated assortment of premium labels, each thoughtfully selected with sustainability in mind. Our dedication to quality and attention to detail, ensures that every piece in our store not only elevates your style but also becomes a timeless addition to your wardrobe. Discover clothing that embodies the essence of effortless style. seren is mindful, sophisticated, casual. Some of our favorite brands that we will carry include Sea NY, The Great, Kule, AMO, Rachel Comey, Raquel Allegra, Freda Salvador, Janessa Leone and more… The name seren is a Welsh female name meaning "star" Pronunciation. /ˈsɛrən/ SERR-ən seren is located in The Village at Rancharrah.

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