3%20mousecateers%20about%20us%20page-550?v=1

Turnkey Solutions For Events in COVID World

Zero Gravity Turns Lemons in Lemonade By Shifting to Address Live Streaming Needs

For 22 years, Zero Gravity has provided creative media design, motion-picture photography, and video edit services for a wide range of clients, but the COVID-19 pandemic changed business as usual.

When many of Zero Gravity’s nonprofit and corporate clients had to shift to virtual conferences or hybrid events, Zero Gravity had to shift with them. Luckily, the company was designed from its inception to be quick on its feet.

“We are a multi-service video production company. We don't do weddings and we don't do feature films, but we do a lot of what's in between. We work with companies, and with organizations, nonprofits are a big part of that, as well as hospitals and trucking companies and insurance companies,” said Partner Banks Meador.

“We also do live event streaming. Lately has been a big deal because of the way COVID has changed how we do business,. Live fundraising events and even corporate training need to have that online live component, so we have adapted our business to also include that as well.”

When Banks and his partner Keith Bogart started the company in 1999 in Newberry, S.C., the pair saw the need to be able to flex and bend and do any number of things in the field. They didn’t want to be limited to only video production.

“We've since added one partner in 2006 - Lee Baldwin. There are three of us now, and we use a wonderful pool of freelancers in the Columbia area to round out our crews as needed.”

While not the largest video company, Zero Gravity always prided itself on being nimble and more flexible. 

“We already partnered with a company called Sound & Images and owner Adam Vance to do live events without streaming before COVID. It was a natural fit to begin offering streaming options. Nonprofits asked if we could offer a streaming solution,” said Meador.

“So we blended our services together and created a solution for hybrid events or completely virtual events.”

Zero Gravity has a studio at its offices and can offer a complete turnkey solution for nonprofits and other organizations to livestream an event in a COVID-friendly environment sans audience.

“They can still reach all of the people that would be in attendance at an event if we didn't have the COVID restrictions and have the potential to also reach more,” Meador said. “We found that organizations were actually reaching more people, and even raising more money in certain cases than they had pre-COVID. We made lemonade out of those lemons. There is a potential to reach more people, and their audience is so much bigger.”

For more information, visit zgptv.com.

Related Businesses

Nothing Bundt Cakes (Atlanta)

Desserts

Nothing Bundt Cakes (Atlanta)

Alpharetta, GA

Our Bundt Cakes are handcrafted in every bakery in a variety of delicious flavors and sizes. To top it all off, our bakeries...

Chandlers Prime Steaks and Fine Seafood

Gluten-Free

Chandlers Prime Steaks and Fine Seafood

Boise, ID

Chandler's is a locally-owned, upscale dinner house specializing in prime steaks and jet-fresh seafood. Enjoy a craft...

Parkhill's Liquors & Wine South

Beer Wine + Spirits

Parkhill's Liquors & Wine South

Tulsa, OK

A beautiful modern store providing a unique shopping experience offering South Tulsa's largest selection of wine, spirits and...

See More

Related Articles

See More