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Boerne Jewelers a mainstay on Main Street

Dazzling arrays of jewelry and excellent repair services available

Article by Jansen Bean

Photography by Kate Cooley/Cooley Portraits

Originally published in Boerne Lifestyle

Situated on Boerne Main Street, Boerne Jewelers has been a staple of the community for over ten years. Luis Rocha and his wife Lorena have been running the business since January of 2010, consistently delivering quality jewelry service and products to patrons.

Boerne Jewelers’ library of luxury products is as vast as it is high-quality. Capitalizing in sales of jewelry, watches, bridal diamonds, engagement rings, wedding bands, sterling silver, and more Boerne Jewelers also offers a large collection of beads, exotic pearls, and imported jewelry from Mexico, Italy, Indonesia, Italy, India, Japan, Thailand and other locales. Boerne Jewelers also offers a line of gifts including crosses, pocket watches, cuff links, rosaries, knives, and even baby rattles, as well as an extensive showcase of paintings and art from local artists. 

In addition to products, Boerne Jewelers also performs a great number of repairs on anything from rings to necklaces to watches to clocks. Boerne Jewelers can resize rings, replace stones, repair settings, repair broken necklace chains, knot pearls, and even redesign outdated jewelry styles. They can also repair watches, from common repairs such as battery replacements to more intricate work like servicing mechanical movements.      

Luis Rocha has been in the jewelry business since 1997, where he started out working in wholesale. When asked why he enjoys working in jewelry he answered, “What I enjoy the most is when people are happy. When they have a problem with their jewelry and we solve it.” He also pointed out that he enjoys repairs and especially the process of drawing up designs for new jewelry. While he and his wife have run the business mostly alone since 2010, their two daughters briefly helped out for about a year when they were starting out.

At the end of the conversation, Luis offered several maintenance tips for luxury items. He highly recommended purchasing the right kinds of cleaning solutions, which are sold at Boerne Jewelers in addition to polishing cloths and dry wipes for their respective items. Pearls, for example, require a special cleaning solution to keep their quality and shine, and they should never come into contact with hairspray or perfume.

Silver also requires a special kind of solution that’s so abrasive that it can’t be used on anything but silver.

Finally, Luis recommended regular maintenance for grandfather clocks, a common household item in Boerne homes. Too often, they aren’t serviced regularly when they need to be oiled, cleaned, and mechanically regulated. Boerne Jewelers offers these services as well.

Whatever kind of jewelry need you might have, whether it’s a product or a repair, travel no further than Boerne Main Street. Boerne Jewelers can take care of it for you.

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