Most Recent Articles
see them all
Life + Culture
Long Beach’s Saint Of the Streets
Meet the Hood Santa: Tito Rodriguez continues to give back to the neighborhoods that raised him. Article by Kat Schuster | Photography by Jon Nakamura and Brandon Alexis Sanchez Thirteen years ago, a little boy on 17th Street said something to Tito Rodriguez that would forever change his life. “He taps me on the chest and he says, ‘Hey — you’re the Hood Santa, because Santa never comes over here,’” Rodriguez recalled while he was in Central Long Beach that December, handing out gifts to...
read the article
Life + Culture
One Person At A Time
How Duke Givens is changing lives on Long Beach's streets Article by Jackie Rae | Photography by Jackie Rae, Ricky Hurtado and Tromaine Asar Ellis/The LBC Photographer In late 2019, the onset of the COVID-19 virus left many people around the world facing fear and uncertainty about the future. For Long Beach native Sylvester “Duke” Givens, that uncertainty sparked an innovative approach to supporting people living on the streets. “We first started out with just meeting the needs of our...
read the article
Food + Beverage
Tropical Tidings In A Mug
Spice it up with a Jamaican Rum Latte this holiday season. Article by The Wicked Wolf Staff | Photography by Thea Mercouffer Lattes and cocktails can be tricky to master at home, but this holiday, you can surprise your overnight guests with a spirited latte that's easier than you think. It's the perfect warmup for a lazy Saturday morning. Ingredients: ½ cup espresso 1 oz. Appleton Estate 8 Year Old Reserve (or your preferred dark rum) .75 oz. Rhubarb liquor (or any fruity liqueur) .5 oz...
read the articleShopping
Gifts Worth Giving
From self-care to custom sculptures, find the perfect present close to home. Article by Long Beach City Lifestyle Staff | Photography by Provided For all the men frantically Googling "gifts for her" right now: breathe. This guide offers a curated collection of options that'll impress the women in your life, from indulgent self-care to designer accessories and personalized art. You're welcome. Take the stress out of gifting with Here I Am's curated self-care boxes. This Long Beach-based...
read the article
Our Issues

Your Brand, Everywhere it Matters
Print + Digital = Real Results
Pair the power of print with high-performing social media ads — professionally designed, strategically targeted, and guaranteed to deliver more exposure. With 400%+ more reach, white-glove service, and full campaign management, we make it easy to grow your business with confidence.
Expand Your Reach
be in the know
Join the Community
Are you passionate about living your best life? Do you enjoy discovering new tips and tricks for health, wellness, and personal development? Then it’s time to subscribe to our lifestyle publication email newsletter! By joining our community, you’ll receive exclusive content straight to your inbox, including expert advice, inspiring stories, and helpful resources. Don’t miss out on the opportunity to stay up-to-date on local happenings.
Our Partners
You want to support businesses that serve and positively impact our neighborhoods and so do we. That's why we're passionate about partnering with only the most trusted businesses and business owners. The following list is our collection of partners that support us and our community - find them here and in our publication each month.
Arts & Culture
Education
Finance & Legal Services
Food & Beverage
Health & Wellness
Home Services
Local Services
Professional Services
Real Estate
Shopping
Message from the Publisher
Atira Rodriguez
Long Beach City Lifestyle is a community-centered magazine that aims to connect its readers to the people, places and things that make our city special. Each month, we bring you thoughtfully curated content that highlights the local artists, tastemakers, entrepreneurs and community leaders that inspire and uplift us all.
Whether you're a native or new to the area, these pages will be your guide to the best the LBC has to offer, including the incredible businesses above who've partnered with us to bring this publication to the community!










