Haute Hair

Expert hairstylist, Rogerio Cavalcante, brings his talents to South Florida.

Meet, Rogério Cavalcante, a top New York based hairstylist. Luckily for us, he’s brining his expertise to South Florida as the creative director of Hair4u, a brand-new, full service, luxury salon in Aventura. In his new role, he will be curating not only the latest industry trends from Miami, but also from New York City and London. His inspirations come from New York’s street style, exuding a combination of a chic and upscale look, with an underground touch.

“My favorite part of what I do is to elevate my clients self-confidence, delivering my expertise on every color and cut.” 

His career began 20 years ago in Brazil before he moved to New York, to expand his passion by devoting himself to the city’s culture of street style. Since, Rogério has collaborated and learned alongside leaders of educational institutions such as Toni & Guy, Vidal Sasson, and L’Oréal Paris. His devotion to his craft often takes him to London and Paris, exchanging innovative techniques with other experts allowing his career to excel internationally, while branding his own unique skills of the Dry Cutting method. He splits his time traveling for his work between New York and Miami every other week, so make sure to book him while you can at Hair4U!

18800 NE 29 Ave, Suite 07 Aventura, 786.616.7991,

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