Five years ago, while living in Australia, Lou Bullard was looking for a premium Turkish towel and was disappointed in the selection she found. “That put the idea in my head that I would love to start a textile company and offer the products that I couldn’t find,” she says.
So that’s what she did, selling mainly beach towels made from Turkish cotton. She also offered a small range of bath towels, and it was these that became her best sellers.
After marrying Chris Bullard and moving to America, Lou rebranded the company in 2021 to focus on bath towels instead of beach towels. The new name, CALOU, was derived from Chris and Lou.
These luxurious towels are designed in Nashville by Lou and by the manufacturer, with a major focus on color and texture. “It’s about putting ourselves in the minds of our customers and doing what they would like,” says Lou.
Turkish cotton, explains co-owner Chris, has longer thread fibers that allow for high absorbency and fast drying, so towels don’t get that musty smell. They are also safe on skin.
“Our towels are certified at Standard 100 by OEKO-TEX, which is a chemical inspection company,” says Chris. “Plus, they are absolutely gorgeous and so soft. I feel like a king when I wrap myself in these bath sheets. No matter the home we live in, we’re proud of it. When we look on the wall and see something beautiful and it feels great to the touch, it brings about a good feeling.”
And Chris says CALOU is much more than a textile company. “We’re about giving people the opportunity to indulge themselves. We want people to feel like they’re on vacation.”
CALOU towels can be ordered online at CALOULifestyle.com or purchased at the Valentine House in Franklin.