When you walk into PGH Smile Boutique, it's hard to believe you're actually at a dental office. Before opening PGH Smile Boutique, owner and dentist Dr. Andy Shieh worked for a large group practice south of Pittsburgh tailored to mainly family general dentistry. Dr. Shieh's main passion, though, has always been centered around cosmetic dentistry and facial aesthetics.
"I was the only dentist in my previous practiced that focused on and did cosmetic dentistry," Dr. Shieh says.
In order to follow this passion, he knew, after 10 years working for others, it was time for him to spread his wings and do what he wanted to do.
"I'm not getting any younger, so I came to a point in my career where it was a question of, 'If I don't this now, when will I?'"
Dr. Shieh pulled away from his roots in the South Hills and implanted a new foundation in the North Hills. The process wasn't without its share of risks and anxieties.
"It was kind of scary because I left a stable-income environment and starting something completely brand-new with no guarantees," he says. "But I wanted to establish my new form of dentistry business in a Pittsburgh area that has seen its share of growth climb exponentially over the years."
Since Dr. Shieh was new to the area and with his unorthodox idea of a luxury dental boutique, one of the practice's biggest initial goals was getting the word out about the business through social media and earning positive online reviews.
"Those were the two main marketing focuses that I emphasized on to create a huge online buzz," Dr. Shieh says.
In particular, Dr. Shieh used Instagram as his main marketing tool to help establish his practice and to share his beautiful case results.
"In early 2018, we started our Instagram account with zero followers and zero Google reviews, and now today, we have more than 21,000 followers on Instagram and 104 positive all five-star customer reviews on Google."
Once the word was out about PGH Smiles Boutique, Dr. Shieh was able to focus on his main passion: creating happy patients with happy smiles.
"Once the foundation of the business was set, I evolved into doing mostly only two procedures," he says. "Now I mostly do smile transformations/makeovers with cosmetic veneers and lip enhancements with fillers."
Other popular procedures he does include Invisalign, Botox and dental implants. Today, PGH Smiles Boutique has even exceeded even Dr. Shieh's expectations.
"I created a luxury, high-end cosmetic dentistry practice because I didn't want patients to feel like they were in a regular dentist's office," he says. "Our clientele has really come to appreciate that factor and luxurious feel of comfort, and because of that, everything with my business so far has been great. I just want to continue to keep making sure we exceed our clients’ expectations and are satisfied with their cosmetic results."
Ultimately, Dr. Shieh wants to keep creating happy smiles.
"We guarantee results. If the patient doesn’t like the result, we take the time to work with them to make sure they get the results they want," he says. "Because in the end, all that matters is when my patient is smiling."
PGH Smile Boutique
904 Warrendale Village Drive, Warrendale