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The 40 over 40 project

Helping women truly reconnect with themselves, see their beauty & spirit the way others already see them

Article by Madison Jusko

Photography by Kate Cooley/Cooley Portraits

Originally published in Boerne Lifestyle

“One thing I love about aging — and I do love aging — I’ve got a wisdom that no young person can buy. You earn it.” - Suzanne Somers

Did you know women over 40 account for more than 25% of America’s total population?* Beauty doesn’t diminish with age - it evolves. There’s incredible value in climbing life’s mountains, being comfortable in your skin, and learning from your mistakes. Culture may tell you that attractiveness has an expiration date, but we think it’s time to revolutionize the beauty standard.  Women over 40 are significantly underrepresented in media, and we want to fix that. Cooley Portraits is seeking to photograph 40 Women Over 40 this year, and we would love for you to be one of our models.

In the 40 Over 40 Project, we aim to celebrate the beauty of aging through stylized depictions of our models’ unique femininity and strength. Our luxurious photo shoot experience and gallery exhibition is designed to help women of all ages learn to embrace themselves exactly as they are.

Join us on this adventure to transform the definition of beauty. All women over 40 are invited - your shape, size, style, and age are the brushstrokes that make you a masterpiece. The Cooley Portraits experience is custom tailored to YOU, and our professional glam squad will be completely available to prep you for your portrait. This is your chance to leave a mark, to represent a stage of life filled with grace and freedom.

Women 40, 50, and 60+ are welcome with open arms.  Want more details?  Learn how you can participate in Cooley Portraits’ 40 Over 40 Project here:

www.cooleyportraits.com/40over40

*Statista Research Department, Jan 20, 2021

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