Most Recent Articles
see them all
Life + Culture
Kindred Spirits
Veterans and Wild Mustangs Rebuilding Together Article by Katie Bobrow | Photography by Sharmila Taylor Some people, some places, you just know are special. It’s in the way they speak with sincerity, the way they make you feel the moment you arrive. There’s a place like this in Bull Valley, Illinois. Operation Wild Horse is a 501(c)(3) nonprofit run by Patti Gruber and her assistant director, Megan Townsend. On a blazing August day, I had the opportunity to visit. The winding, tree-lined drive...
read the article
Home Services
No is Just an Option
How resilience turned setbacks into sparks of innovation Article by Patti Noble | Photography by Sharmila Taylor For some, the word “no” feels final—a slammed door, a dead end. For Scott Grafer, it has always been something else entirely. To him, “no” is simply a detour, a signal that the timing isn’t right just yet. His life and career are living proof that setbacks are often the first step to something greater. Scott has always loved the problem-solving side of work and became known for...
read the article
Food + Beverage
Spice Up Fall in a Pinch
A unique downtown Crystal Lake shop brings autumn’s richest aromas and tastes to your kitchen Article by Jamie Kayser | Photography by David Bradburn Tom and Cathy Koch have been Crystal Lake locals for 30 years–almost the entire length of their marriage. They raised their family and put down roots here. Cathy, a stay home mom, ran the household while also caring for elderly and ailing family members. Tom worked in sales and continues that career today. Their love for Crystal Lake and...
read the article
Life + Culture
Growing Community at Hongik Farm
A Huntley eco-farm brings people together through sustainable farming, education, and volunteer-driven community programs Article by Katie Bobrow | Photography by David Bradburn and Katie Bobrow The Covid-19 pandemic changed life in ways few could have predicted. Some changes were temporary, fading as life returned to normal, while others left a lasting mark on how we live, work, and connect. One enduring change can be found off Hensel Road in Huntley, IL: Hongik ECO Farm. This...
read the article
Our Issues

Your Brand, Everywhere it Matters
Print + Digital = Real Results
Pair the power of print with high-performing social media ads — professionally designed, strategically targeted, and guaranteed to deliver more exposure. With 400%+ more reach, white-glove service, and full campaign management, we make it easy to grow your business with confidence.
Expand Your Reach
be in the know
Join the Community
Are you passionate about living your best life? Do you enjoy discovering new tips and tricks for health, wellness, and personal development? Then it’s time to subscribe to our lifestyle publication email newsletter! By joining our community, you’ll receive exclusive content straight to your inbox, including expert advice, inspiring stories, and helpful resources. Don’t miss out on the opportunity to stay up-to-date on local happenings.
Our Partners
You want to support businesses that serve and positively impact our neighborhoods and so do we. That's why we're passionate about partnering with only the most trusted businesses and business owners. The following list is our collection of partners that support us and our community - find them here and in our publication each month.
Auto & Marine
Beauty
Education
Finance & Legal Services
Health & Wellness
Home Services
Local Services
Real Estate
Shopping
Message from the Publisher
Chelsey Juarez
SW Lake is a community-focused media platform (print, online & Social Media) that connects readers to the people, places and businesses that make our communities special. We highlight the unique atmosphere of Lake County -- from locally owned companies to inspirational residents. So whether you’re a native or new to the area, SW Lake is your community hub that always provides active families positive news that is useful, helpful and informative. Check out our recent issues & incredible business partners.











