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Adding Nostalgia To Your Look

Whether You Seek Sustainability, Craftsmanship or Simply Style, Shopping Vintage Rewards the Soul

If you’re the sort of woman who binge-watched The Marvelous Mrs. Maisel in part for the clothes and the era they evoked, you could be Silas Redd’s prime customer. The owner of Nostalgia, a vintage clothing shop in the heart of Purcellville, Silas actually supplied Amazon Prime costumers with dresses and accessories for the award-winning show’s season three, and has aided HBO and Netflix costumers with their period pieces as well.

But there a many more reasons to “shop vintage.” Going back to the past is a fantastic way to find your future style. At Nostalgia, you can create unique looks from authentic clothing dating all the way back to the 1920s and up to the early 1980s. Seeing this extraordinary selection of the most iconic looks of so many eras – filling two floors of the stately historic home -- is just part of the experience. It’s clear in every room that Silas celebrates both the artistry and craftsmanship of vintage clothing and the confident women who adore it

Silas was inspired to work in the world of fashion by his late great grandmother Georgia, an accomplished seamstress who designed clothes for many, but could never afford to become a professional designer. It was she who first introduced him to his first issue of Vogue, Silas remembers almost reverently.

Nostalgia began merely as his senior thesis project at Virginia Commonwealth University where he studied fashion merchandising. When his professors and mentors took a look at the collections he put together as his “hobby,” they encouraged him to run with it and turn the idea into an actual store. In 2016, the concept finally became a reality.

“The name Nostalgia comes from that feeling that people get when they look at the clothing,” Silas says. “It evokes certain memories from their past: the fabrics, the quality, the pattern, the prints, and the little details in vintage clothing that are unheard of now” – not to mention the women themselves who used to dress for dinner, even in their own homes. A smattering of antiques and china, also for sale, help add to the overall nostalgic atmosphere of the boutique.

Silas’ regulars typically fall into two categories. “We get older clientele who are more professional and want to wear something different than typical brands to work. These clients usually have a better understanding of vintage clothing. Then we have a younger clientele who strive to differ from their peers’ fashion styles and obtain more sustainable fashion than what is being sold in big name-brand stores. They view their purchase as giving that article of clothing a second life.”

More recently, the store has gained a wider following from a slew of social media posts urging patrons to support local black-owned businesses. When asked whether being so categorized “mattered” to him, Silas affirmed, “It matters to me because I am the only black owned business in Purcellville that has a brick-and-mortar store... but I don’t want people to shop here just because this is a black-owned business. I want my customers to come into this store and say that he had a great selection, his customer service was top notch, and that is why I will return. That is what matters to me.”

All that and more matters to us too, so we heartily hope you’ll check out the boutique at 142 E Main St. in Purcellville, but check hours first at http://www.shopnostalgia.com, or on facebook at https://www.facebook.com/shopatnostalgia/. You can also see some of the collection at http://www.etsy.com/shop/shopnostalgiavintage, or @shopatnostalgia on Instagram.

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