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Gallatin's Newest Crown Jewel

Family fashion and gratitude unite at Crown and Iris Boutique with stylish grace and appreciation

Article by Nicole Bell

Photography by Payton Wright Photography

Originally published in Gallatin Lifestyle

During the holiday season, local thankfulness and humble gratitude are what make our community thrive. Jennifer Peyton, owner of the brand new Crown & Iris Boutique in Gallatin, shares her own gratitude and thankfulness for the opportunity to contribute to build the community she serves.

Crown & Iris first opened its doors in May 2023, but Jennifer has spent years dreaming up ideas for this family lifestyle boutique and carefully curating it to be the community’s one-stop shop for family clothing and gifting needs. She envisions the store as a one of a kind destination where individuals can find outfits and apparel for themselves or the whole family, along with home items, teacher/hostess gifts and even bridal accessories. There is truly something for everyone and every occasion.

The location for the store itself, Newmans Crossing in Gallatin, was carefully chosen a year before construction even began on the development based on its proximity to the surrounding school districts as Jennifer knew that a family-based & family-run store would be best surrounded by those families that the boutique serves. While big box stores continue to pop up, the local shopping experience is still alive and well and many times preferred!

Since the doors opened six months ago, Jennifer has been thrilled by the overwhelming support and community growth. Building genuine connections with numerous people and sharing in countless special family moments brings her immense joy.

Repeatedly restocking and expanding, C&I now boasts additional brands and items. Jennifer, fueled by gratitude for the community, takes pleasure in reciprocating the generosity shown to her in this latest venture. Supporting local schools is a top priority as well as supporting the Miss Nashville Volunteer Program, which holds a very special place in her heart. The program is a scholarship organization that promotes scholarships, education, responsibility, volunteerism and empowerment.

Jennifer also cherishes United Way of Sumner County, often organizing drives to support it. The “Crowned Affair” VIP Shopping Experience earlier in July at Crown & Iris specifically aimed to benefit this beloved group. Although Jennifer harbored no financial expectations, her goal was clear: to raise as much money as possible for our local United Way who is making a significant impact in our community. The proceeds from Crown & Iris were then matched dollar-for-dollar by their sister business, Fitness 1440 in Gallatin, and the total was donated to United Way of Sumner County. She hopes to be able to double that donation total for the next “Crowned Affair” event held in January.

As the holiday season is upon us, C&I is packed with items, apparel, experiences and programs. Unveiling some exciting surprises, their meticulously planned holiday experience guarantees to be an amazing asset for the community. Their inaugural Holiday Open House, from November 3rd to 5th, brings discounts, giveaways, bounce houses and family fun. The holiday spirit continues at the Gallatin Chamber’s Tinsel and Treasures event from November 10th to 12th. Crown & Iris will also participate at the Christmas Tree Village event at the Tennessee State Fairgrounds in Nashville on the same weekend. Being out in the community and at various functions around our area is commonplace for Crown & Iris.

Crown & Iris is buzzing with excitement for many incredible “firsts” on the horizon and is ready to grow and adapt to evolving needs around us. The boutique is overflowing with gratitude for the support and encouragement and as Jennifer states, “our gratitude is unwavering and we will forever be grateful for the support we've received so far on this incredible roller coaster.”

Crownandiris.com
@crownandiris

Our gratitude is unwavering and we will forever be grateful for the support we've received so far.”

Businesses featured in this article