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Featured Article

Flowing Blooms

A Peek into Chelsea Carter's Inspiration for her Romantic Florals

Article by Morgan Raum

Photography by Brad + Jen | www.bradandjen.com, Austin Gros | austingros.com

Originally published in Music City City Lifestyle

Chelsea Carter is a talented florist based here in Music City. After creating her brand Chelsea Carter Events in 2015, she and her husband – who also reigns in the entertainment industry – decided to leave Los Angeles and begin their journey south. 

Originally wanting to specialize in it all - from the wedding planning to the flower arrangements – Chelsea soon realized she had to choose what she was most passionate about and make that her grand focus. She explained that the deep connections formed with each client individually were what drew her to floral design. When it comes to her floral style, Chelsea deemed herself to favor “whimsical, seasonal, romantic, garden-inspired, loosely flowing blooms.” 

In addition to weddings, Chelsea’s work has been featured at high-profile events including The Governors Ball, Oscars and Country Music Awards. She credits these events for helping her “get a foundation for how to plan big events, work with lighting, and learn all the massive elements” that contribute to making her a unique florist.

Although, Chelsea’s proudest achievement yet is her role as "Mom." With two young daughters and a son on the way, her priority is raising them up and teaching them the importance of creativity. Creating her home studio has helped her be able to do both - her daughters love to make their own arrangements in the studio, too! 

“Being a working mom and owning a small business while simultaneously raising small kids… I think that makes me who I am. I want my kids to see me working, to see me building something.”

Since moving to Nashville in 2021, Chelsea said she “loves being part of a city that feels like it's growing and evolving... Amongst the floral community, [we] lend each other vases or candles and help each other out. It really speaks to the people of Nashville."

In addition, Chelsea has loved having the opportunity to get to know the local flower farmers here. Sourcing locally as often as possible, she found that businesses such as Basil and Bergamont, Bloomsbury Farms, and Southern Kentucky Floral Exchange help to “create more unique qualities within each arrangement” with their wide array of options. 

While her focus primarily lands on weddings, Chelsea also works with events and offers local flower deliveries for each holiday (Valentine’s Day, Mother’s Day, etc.). For inquiries, you can reach her on Instagram @chelseacarterevents or at chelseacarterevents.com.

“I think giving flowers are the most thoughtful gift. If someone can pick up on your personal style and find a florist that matches it, it’s the ultimate ‘I know you and I love you."

  • Austin Gros | austingros.com
  • Austin Gros | austingros.com
  • Austin Gros | austingros.com
  • Brad + Jen | www.bradandjen.com
  • Brad + Jen | www.bradandjen.com
  • Brad + Jen | www.bradandjen.com