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150% Thrilled

From Design to Install: Closet Factory Has Got You Covered

Article by Sarah Knieff

Photography by Andrew Vick

Originally published in Edina Lifestyle

When Edina couple Theresa and Doug Williams became owners of Closet Factory in 2021, they knew they had made the right decision.

“Our goal was to find a business where we could both use our backgrounds and have fun while working together,” Theresa said. “We looked at many opportunities and kept coming back to Closet Factory.”

The duo brings years of experience in sales, marketing, advertising and management to the company.

Closet Factory originally opened in 1997 and since then has expanded its home organization systems from closets to something for every room in the house – wall beds, laundry room cabinets, entertainment centers, pantries, garage shelves and more. The Williams’ location also has a showroom.

“People can visit our showroom and see versions of all the different spaces we design in a variety of colors and styles,” Theresa says. “We’ve really tried to make a unique guest experience. We are constantly updating our showroom with the latest designs and accessories in home organization. Accent lighting is the hot trend in closets and there are several ways to incorporate smart lighting in your space.”

To start the process of a dream closet, people can request a free in-home consultation where a designer will measure the space, inventory storage needs and help create the perfect custom solution.

“Our designers take great pride in their work,” Theresa says. “If you are creating a closet, they will ask how you fold or hang your clothes, measure how many items of each category you have and attend to all those fine little details. If you are creating or updating a home office, they ask how many files you want to store in cabinets and what computer equipment you have.”

After the collaborative design process is complete, the layout will go to Closet Factory’s in-house manufacturing shop where everything is custom made. 

“We work with the highest quality materials and purchase as much as we can from Minnesota or Midwest companies,” Theresa says. “We also partner with a lot of exclusive brands to deliver superior results.”

Once the system has been fabricated, Closet Factory’s installation team will secure it safely on the customer’s wall.

“Our team from designers to installers are just incredible,” Theresa says. “We are like a family here.” 

The whole team’s goal is to have each customer be 150% thrilled - not just satisfied.

“It’s incredible to see people’s faces light up after their system is installed,” Theresa shares. “It’s truly rewarding, and I want to do a fantastic job, so clients call us when they are ready for their next project.”

Now over two years as owners, the Williams’ still love what they do.

“You know it’s awesome being the owners because we can bring our dog Nemo with us every day,” Theresa explains. “When our three kids are not at college or working, they are interested in learning about the business too.”

Their children grew up in Edina and Theresa said she wouldn’t have it any other way.

“Doug and I love our community,” she says. “We have amazing neighbors and our whole family has made lifelong friends in the area. I have lived in quite a few different places, but Edina is something special. Oh, and we just love the nature trails!”

The whole family has always been active in their community. The kids have played for many local sports teams and enjoyed the programs at St. Patrick's Church. Theresa was president of the Edina Youth Softball Association and coached for years. She also served on the Edina Early Learning Center board.

For more information about Closet Factory, visit closetfactory.com or stop by the showroom located at 1991 Annapolis Lane, Plymouth.

  • Co-owner Theresa Williams
  • Owners Doug and Theresa Williams
  • Owners Doug and Theresa Williams