If you’ve attended a sporting event at the University of Oklahoma this past fall, you have likely heard of 1Oklahoma. As the new and exclusive Name, Image and Likeness (NIL) partner of OU, 1Oklahoma focuses all of OU’s NIL efforts into a single, market-based group that offers sustainable financial opportunities for student-athletes and brings unparalleled value to Sooner fans through dynamic content, personalized products and engaging experiences.
“We create lines of business that utilize student-athletes’ NIL. Everything we do gives back to the Sooner Nation, and supporters can get involved in any way that they want,” explains Allie Weber Miller, 1Oklahoma’s chief marketing officer.
“We are a local company. Our CEO, Jeff Weber, who is also my dad, grew up in Norman and has a deep love for this place and this university. As an organization, we are all about Sooner Nation getting access to their favorite student-athletes and keeping OU at a place where they can compete for National Championships.”
1Oklahoma uses business-based principles to bring exclusive events, unique content and unmatched access to its subscribers, and delivers a one-of-a-kind return on investment to its business partners. 1Oklahoma excels at capturing the passion of OU fans and delivering unparalleled access to student-athletes, allowing fans to get to know the Sooner athletes on a deeper level.
“We hope to redefine NIL through collaboration and innovation that creates enduring value for Sooner Nation,” Allie explains.
“We empower student-athletes by offering dynamic and engaging experiences and products to passionate Sooner fans that secure beneficial financial opportunities for the athletes. For instance, local brands can partner with a student-athlete through a marketing campaign they run, fans can attend autograph signings and exclusive meet and greets, and coffee drinkers can upgrade their daily cup of joe to the delicious 1Oklahoma coffee, Championship Mindset.
“There is something for everyone but it all centers on building OU’s NIL presence.”
1Oklahoma’s efforts are wide reaching, building on the organization’s marketing abilities, video production capabilities and social media expertise.
1Oklahoma is dedicated to supporting all athletes, including women and underrepresented groups, and is committed to ensuring that all OU athletes receive equal access to NIL opportunities. In their first six months since launch, deals with female athletes increased four times, and each individual payout increased 323%.
Recently, 1Oklahoma showcased the creative talents of OU Women’s Basketball center Reagan Beers. A talented potter, Reagan created an exclusive line of handcrafted coffee mugs that 1Oklahoma paired with its signature coffee blend, Championship Mindset, to make unique holiday gifts. 1Oklahoma collaborated with Reagan to create and collaboratively promote the mugs.
“Reagan’s mugs are a great example of what 1Oklahoma does,” Allie adds. “The mugs provide a cool moment every time fans drink their coffee. It’s exclusive and unique, and it goes back to the heart of what it is to be a Sooner fan: passion. 1Oklahoma provides unprecedented access to our athletes, and allows our fans to have unmatched experiences that they can't have anywhere else.”
Sooner fans can join 1Oklahoma by checking out 1Oklahoma.com. There, fans can subscribe to receive exclusive content, sign up to attend exclusive events such as pre-game tailgates, purchase personalized merchandise or collaborate in partnerships.
1Oklahoma subscribers receive perks from Sooner Club for their engagement with 1Oklahoma. Championship memberships ($44/month) and above are eligible.
“At our heart, we’re Sooner fans, and we want what's best for OU on and off the field,” she continues. “We are fans that want to create something that will last and support OU for decades. We are different from other NIL entities that just want a donation. We hope people will go to 1Oklahoma.com, see that for themselves, and get involved in whatever way makes the most sense for them.”
For more information, visit 1oklahoma.com. Follow 1Oklahoma on Instagram @join1oklahoma or Facebook https://www.facebook.com/join1oklahoma.