More than 25 years ago, Steve Paige started with a straightforward goal: to provide dependable residential lawn care. What began with mowing and basic maintenance soon pointed to something larger, with homeowners looking beyond upkeep and toward more intentional outdoor spaces.
That early shift helped lay the groundwork for what would become Rock Solid Landscapes, officially founded on March 1, 2001. The name reflected a commitment to quality, durability, and doing things the right way. In the company's early years, it built its reputation through smaller landscape installations while continuing to refine its approach and long-term direction.
A major turning point came in 2010, when Paige hired John Herron to lead residential design-build services. Alongside construction manager Brian Bauer, the company began moving more deliberately toward larger and more complex projects, with a stronger emphasis on design, craftsmanship, and project management.
As the business evolved, so did its identity. Rock Solid Landscapes became RSL Outdoor, a name that better reflects the company's current focus as a full-service outdoor living contractor. Today, the company specializes in projects that bring indoor and outdoor environments together, reflecting how homeowners want to live in and use their spaces.
That direction became especially relevant during the pandemic, when many people began investing more deeply in their homes and personal environments. For RSL Outdoor, it reinforced a focus that was already taking shape: thoughtful outdoor living spaces built around design, function, and long-term use.
Even as the scope of the work has grown, Paige says one principle has remained constant: listening. From the beginning, he has believed that the best outcomes come from understanding clients and building from a shared vision. In a competitive Boulder County market, that collaborative approach continues to shape the company's work.
Team continuity has also played a major role in the company's growth. Many of RSL Outdoor’s core team members have been with the business for more than a decade, creating a level of consistency and trust that carries through from project to project.
As Paige reflects on 25 years in business, he points not only to the projects completed, but also to the team built and the relationships formed along the way. He credits a strong work ethic and an appreciation for doing things right as values that have remained central to the company from the beginning.
Looking ahead, RSL Outdoor will continue building on that foundation by designing and constructing outdoor spaces that bring people together and strengthen its connection to the Boulder County community.
To learn more about RSL Outdoor, visit RSLInc.net.