If you've been in downtown Rochester lately, you may have noticed a beautiful new space occupying 429 Main Street.
One of the most unique things about this address is that it has only had three occupants in its 110-year history. Hardware and implement dealer George Burr built the store in 1914, after he had outgrown his previous location across the street at 418 S. Main. Burr retired from the business he had founded and passed the management of the store to his daughter, Neva, and they continued to manage it as a family until they decided to close the hardware store and sell the building in June of 1965. A few months later, on August 30, 1965, the grand opening of Green's Artist Supply was held, introducing to Rochester residents to the second business located in the building. Green's became a beloved staple in the Rochester community, offering classes + supplies to generations of families.
Given the long history of the building, the owners of Green's knew that they needed to pass it along to someone who would create something amazing for the community to take its place. As luck would have it, a family member close to the owners of Green's introduced the idea of selling the space to Vito Terracciano, who was his employer at the time. From that introduction, the new chapter of 429 Main began to write itself.
Terracciano, CEO of Arteva Homes and Arterra Realty is no stranger to creating beautiful spaces, as he is the founder of a luxury home-building company that has built over 250 custom homes across Michigan, including many in the Rochester/Rochester Hills area. When he was approached with the idea to take over the Green's space, he had already been looking for space to open an office in Rochester in order to work closer to home, giving him more time to spend with his family. He also knew how special the building was to the community, and took great care in building a relationship with the family before purchasing.
Upon acquiring the building in 2022, the planning began to shift with the community in mind. "As we were thinking about how to re-create the space, I knew that we needed to find the best way to add value to downtown Rochester. In everything that I do, I always look for ways we can improve the community." Terracciano initially thought about creating apartment space on the second floor, and relocating his offices to the first floor. That idea morphed into possibly outsourcing a co-working company to occupy the second floor. Having spent lots of time in multiple co-working spaces, Terracciano had ideas about what worked and what didn't work in other spaces based off of his own experience. He quickly realized that the best way to bring his vision to life was to create the co-working space himself. Not only does Terracciano have his team working at 429 Main, but he also acts as a tenant, a unique way for him to understand first hand what the other community members are experiencing. Allowing him to not only be present in the community and create relationships, but also to ensure that the level of hospitality the office deserves is always being met. "If you truly are dedicated to hospitality, relationships go way beyond any transaction that occurs in the space".
At 429, the main goal is to offer a welcoming, collaborative space for businesses to thrive, with membership tiers that offer a variety of amenities depending on the needs of each individual. Amenities can include; a postal address, common space, a kitchenette, copy + print access, dedicated desk space, conference rooms, and 24-hour access.
In addition to the beautifully designed co-working space, 429 is also available to rent for private events. The first floor features a fully equipped kitchenette and wet bar, diverse seating arrangements, and downtown views. The second floor is an open space providing a fully customizable setting with unobstructed views of downtown. They also have a dedicated event coordinator who works closely with preferred local caterers and vendors to assist with event menus, beverage pairings, private chefs, servers bartenders and staff.
We here at City Lifestyle actually occupy a private office on the first floor, so we can speak from experience when we say that this space is special, and we're so glad to be a part of the 429 Main community.
To schedule a tour, or for more information, email olivia@429main.com, or call 248-212-0094.
Standard hours are Monday-Friday 8 am-5 pm.
"In everything that I do, I always look for ways we can improve our community."
"If you truly are they to help people, the relationship goes way beyond any transaction."