7th Annual McKinney Wine & Music Festival

Enjoy Day Of Live Music, Wine Tastings, Food For Fall Fun

Organizers of the McKinney Wine & Music Festival are set to make the event's grand return for the seventh year on Saturday, Oct. 14, from noon to 5 p.m.

This highly anticipated event, hosted by SBG Hospitality, promises a delightful experience filled with live music, delectable wines and exciting activities. With an impressive lineup of musical acts, a grape stomping competition, local vendors and VIP offerings, Towne Lake Park will be transformed on that day into a hub of excitement and entertainment.

Lauren Stephan, president, owner and founder of SPG Hospitality, emphasizes the festival's significance to McKinney. “For over six years now, McKinney Wine and Music Festival has been a staple in the McKinney community, offering the city a unique and exciting way to mix, mingle and enjoy great live music and fun activities," she says. 

The Texans Credit Union Main Stage will showcase acts such as Downtown Fever, Maylee Thomas, and Just Like Pink.

The festival promises a diverse selection of wines, from local award-winning wineries to esteemed California vineyards, to appeal to various palates. Beyond the music and wine, attendees can savor cuisine from 80-plus local vendors. The Union Bear beer garden will offer craft beer selections, complementing the diverse culinary offerings. 

Adding a dash of competitive spirit to the event, a grape stomping competition organized by the local nonprofit The Warrior’s Keep invites guests to participate in friendly grape-stomping battles. Teams of four will compete to stomp the most grapes within 60 seconds, with the winning team earning a bottle of wine. Participation is free, and all ages are welcome to join in the grape-stomping fun.

Lauren says attendees can expect a day of excitement no matter how they choose to attend, but she says one of the best ways to get the full experience would be through the VIP experience. Trinity Falls VIP ticket holders will enjoy all-day access to this exclusive area, featuring a dedicated bar with exclusive wine and craft beer options. Local restaurants will serve up delectable bites, while the H-E-B dessert and wine bar is designed to satisfy sweet cravings. Lounge seating, a dedicated photo booth, and VIP-only lawn games add to this premium experience. Limited quantities of VIP tickets are available.

Behind the success of this year's event are sponsors like H-E-B, Trinity Falls, Texans Credit Union, Union Bear Brewing Co., ZinZen, Total Point Emergency Center, Prestige Community Credit Union, Park Place Acura, McKinney Community Development Corporation, Maverick Windows, Visit McKinney, Evamor, Rebellious and The Link At Twin Creeks. 

The McKinney Wine & Music Festival has become a beloved tradition within the McKinney community, providing a unique and enjoyable way to celebrate music, drinks and camaraderie. With its diverse lineup of musical acts, grape stomping competition, local vendors and VIP offerings, this year's festival seems to promise unforgettable experiences.


McKinney Wine & Music Festival Pricing: The festival offers a variety of passes. The Mini Wine Tasting Pass, priced at $35 each, includes a souvenir wine glass and 10 tasting tickets. The Wine Tasting Pass for $45 grants 20 tasting tickets and exclusive access to the H-E-B culinary tent. The VIP experience, priced at $85, offers access to the Trinity Falls VIP tent. Limited quantities of VIP tickets are available.

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