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Nat Rufolo, FNP, NP-C, founder of  INJX BY NAT Aesthetics.

Featured Article

A Beautiful Confidence

Get ready to embrace your best self

Article by Sue Baldani

Photography by Chris Jorda Photography

Originally published in Morris City Lifestyle

As a board-certified nurse practitioner and the owner of INJX By Nat Aesthetics, Natia Rufolo has a unwavering commitment to excellence. “Born in Tbilisi, Georgia, where beauty was woven into the very fabric of my culture, I moved to America at the age of 5,” she says. “This early exposure sparked my passion for aesthetics, nurturing my artistic eye and deep appreciation for symmetry, balance, and the nuances of beauty.”

INJX by Nat Aesthetics opened its doors in 2021 in Cranford, with a second location in Morristown following in 2023. Natia’s European technique is an art form, and clients frequently express amazement at how her results appear almost surgical in nature.

“For me, aesthetic medicine is more than a profession—it's a passion that allows me to help people feel their most confident and beautiful selves.”

Here, we sit down with Natia to learn more.

What is your overall mission?

My goal is to empower women by enhancing their natural beauty, instilling a deep sense of confidence that fosters humility and compassion. I strive to help women feel beautiful, both inside and out, creating a positive ripple effect in their lives and the lives of those around them.

Describe the atmosphere of the medical spa.

Walking through the door, you immediately feel a sense of warmth and welcome, as if you were stepping into a space designed just for you. The atmosphere is infused with beauty and care, making you feel excited and at ease.

It’s a sanctuary where enhancing your natural beauty becomes a transformative experience, making you feel empowered and ready to embrace your best self.

What are some of the most popular procedures/ services requested? 

One of the standout treatments is the PDO thread lift, offering an instant, non-surgical facelift that rejuvenates your skin. Our approach to dermal fillers is all about creating subtle enhancements that mimic the structure of bone.

You'll find a selection of popular med spa services, including Botox®, and techniques like the Nefertiti neck lift using Botox to help redefine your neckline.

You can also benefit from advanced technologies like ATTIVA® IRF, which is exclusive to our practice in New Jersey. This innovative treatment employs subdermal coagulation to tighten skin by up to 60% in just one session.

Additionally, exosomes and PDRN (polydeoxyribonucleotide) are gaining attention for their ability to promote cell regeneration and enhance collagen production, helping you address various skin concerns. With our advanced DEP (DermoElectroPoration®) technology, active ingredients can be infused deeply into your skin without the need for needles or downtime.

You can also explore body treatments specifically designed to target localized fat deposits.

Why should patients feel confident in receiving treatments at INJX by Nat?

As a recognized and awarded top 100 aesthetic provider in America for 2025, I am honored to be known as the "PDO Thread Queen," ranking in the top 1% of PDO thread providers nationwide.

Joining me in this pursuit of excellence is my talented team member, Cassandra Austin, whom I personally trained. In her first year of injecting, she has already risen to the top ranks of aesthetic injectors in the United States, showcasing the effectiveness of my training techniques. She has also been recognized and awarded as one of the top 100 aesthetic providers in America.

Our practice is built on trust, excellence, and a steadfast commitment to artistry and patient satisfaction.

What are some other things that make INJX by Nat stand out from other med spas?

INJX by Nat isn’t just a practice—it’s a destination for those who seek the best in aesthetic artistry. Our reputation for excellence and exclusivity has patients traveling from across the globe, from Canada to Switzerland, with daily visitors coming from out of state just to experience our approach.

The face is a holistic canvas, and I take care to ensure that all elements work together harmoniously. My goal is to provide results that don't merely serve as a quick fix for a specific issue, but rather offer long-term solutions.

Discover more at INJXByNat.com.

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