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A Community Love Story

Intrigue Salon is a cut above the rest

It was inevitable that Intrigue Salon Owner Jeff South and Life Coach and Podcast Host Bonnie Bonadeo would cross paths at some point. Both 40-year veterans of the beauty industry, they did indeed meet — at an international hair event in sunny California, when a mutual friend introduced them. South was already a fan of Bonadeo’s radio show, and the two soon collaborated on a speaking presentation for an industry event. “Over time, we connected at other events, and we realized we shared many interests,” says South.  “As fate would have it, we fell in love, and Bonnie eventually moved from Phoenix to Atlanta.”

The pairing has certainly been fortunate, not only for the couple but for the East Cobb community. Intrigue Salon, which has called East Cobb home for more than 35 years, has benefitted from South and Bonadeo’s collective passion for hair care and customer service.

The concept for the salon is simple yet requires effort: Client wishes are addressed through careful listening and consulting, and dream hair is achieved through each stylist’s assortment of creative, technical skills, according to South. And this simple formula has built an empire – for three decades and counting, Intrigue Salon has been the top brand in town. 

“Jeff’s commitment to his team to help them grow and prosper leads to him being coined the nicest guy in the industry,” says Bonadeo. “The salon is filled with smiling faces and high energy.”

Elevating the salon experience, however, is far from the only way Intrigue Salon makes an impact. The company values giving back to East Cobb and regularly donates funds to a variety of causes, most often recommended by clients and friends. This way, according to South, they don’t have to select just one or two charities to support. “We look to our loyal clients who request support . . . for their charities, churches, schools and fundraisers,” he notes. 

South himself has been a long-time member of the East Cobb Civic Association and was appointed to the East Cobb Precinct 4 discussion group. “I gather and share information from our heroes of public safety,” he explains. 

Within the salon itself, elite products and services are consistently the focal points. “We offer the finest home hair care products to support clients looking their best between services,” South says. “Oribe, Goldwell, Arrojo and Aveda, as well as unique gift items — including locally made Himalayan items and the popular Voluspa candles. We choose companies based on the alignment of mutual values and our relationships.” 

Last March, Intrigue Salon celebrated South receiving a prestigious industry award at one of the largest salon events in the country — the Jerry Gordon Industry Leadership Award. Established in 2015, this honor celebrates and commemorates the ideals of Jerry Gordon and those who represent his ideals – of which South is a shining example. Ever humble, however, he insists much of the credit is owed to his entire salon staff, who are affectionately known as an “industry family of friends.” Altogether, the entire team consists of 40 stylists, assistants, guest service providers and managers — many who have been happily part of Intrigue Salon for well over a decade. 

“With Bonnie’s life coaching expertise, she builds growth journeys for the Intrigue team. We all get along and cheerlead each other to be our best and learn together every day. Our culture drives us,” South says, smiling. 

Last March, Intrigue Salon celebrated Jeff South receiving a prestigious industry award at one of the largest salon events in the country — the Jerry Gordon Industry Leadership Award.

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