Hartsfield-Jackson Atlanta International Airport (ATL) has launched its Concessions Small Business Program, a year-long collaboration involving airport leadership, the Department of Aviation, Procurement, Law, and other stakeholders. This program, approved by the FAA in October 2024, is designed to create inclusive opportunities for small businesses at the airport.
The program is race-and-gender-neutral, with no local or geographic preferences, ensuring that businesses from all backgrounds are welcome. It offers two key opportunities: the Gateway to Growth Academy and the SOAR ATL program.
The Gateway to Growth Academy provides small business owners with essential training on procurement processes, solicitations, and managing operations in an airport environment. Applications opened at ATL.com. The Academy began on February 27, 2025, and will run for 11 weeks, featuring weekly virtual training, knowledge checks, and two in-person panel discussions with concessionaires. Participants will gain valuable insights into the day-to-day operations at Hartsfield- Jackson Atlanta International and will graduate during National Small Business Week in May 2025.
Through this Academy, small businesses will be better equipped to handle challenges like extended hours, financial risks, staffing needs, and maintaining Hartsfield- Jackson Atlanta International Airport’s strict operational standards.
SOAR ATL is a separate initiative that provides small businesses with the chance to operate in ATL through short-term lease agreements. These leases will cover inline locations, kiosks, and retail merchandising units. SOAR ATL participants will receive guidance, mentorship, and resources to ensure their success not only at ATL but also in future business ventures. Participation in Gateway to Growth is not required to bid on a solicitation opportunity under SOAR ATL.
Vision for Growth
Walter Vinson, Assistant General Manager, Business Diversity & Government Affairs, emphasizes the program’s connection to the vision of growing small businesses in Atlanta. Atlanta Mayor Andre Dickens is committed to continuing the legacy of creating equal business opportunities, a mission started by the late Maynard H. Jackson, Jr.
“Our Gateway 2 Growth (G2G) program will help small businesses understand how to operate a business inside of the world’s busiest and most efficient airport in the world. Mayor Andre Dickens is very passionate about growing small businesses in the City of Atlanta through Hartsfield-Jackson Atlanta International Airport (ATL). This is a continued vision from previous mayors, starting with the late Honorable Maynard H. Jackson, Jr. who was committed to creating equal business opportunities for all.” -- Walter Vinson
The Concessions Small Business Program is a powerful tool for economic growth, helping small businesses succeed at ATL and beyond.