Gina Falco has transformed Once & Again Consignment into a local hub for secondhand furniture, clothing, and accessories, blending her passion for interior design with her love for sustainable shopping. Taking over the business over 10 years ago, Falco brought her expertise in design to curate a shop that’s both stylish and eco-conscious.
“I have an interior design background, and when I took over Once & Again, I changed everything,” Falco explains. “I made it a place for once-loved furniture. It’s a great way to recycle—especially for young couples starting out who need affordable, high-quality furniture.”
Falco’s curated approach ensures only the best pieces find their way into the store. “I’m very picky about what comes in,” she says. “I have a great eye, and I personally curate all the furniture in both of my stores. It’s not just about resale; it’s about giving these pieces a new life.”
With stores that continuously evolve, Falco’s commitment to quality has earned her a strong reputation, with many local retailers calling her to take their unsold inventory. “As stores close down, I get brand new items at a rapid pace, sometimes faster than I can photograph them to put on display,” Falco adds.
In addition to furniture, Once & Again Consignment also specializes in estate sales. Falco manages the process from start to finish, providing clients with a seamless experience. “I stage the house, price the items, and run the sale. Afterward, I offer options for consignment or cleanout services,” she explains.
The Thriving Thrift Culture
Thrifting has become more popular than ever, with many shoppers using it as an affordable and eco-friendly way to find great deals. Falco has seen this firsthand. “I get around 250 emails a day—people moving, stores closing, and the general public looking to sell their items,” she shares. “Thrifting has become a second job for some, flipping items for profit or simply enjoying the hunt for unique finds.”
Falco’s stores have become a go-to spot for millennials seeking affordable, stylish home decor and clothing. “Younger customers are really excited when they find great deals on shoes, handbags, or jewelry,” she says. “Some resell them, while others treasure their finds.”
Sustainability and Giving Back
In the past decade, Once & Again Consignment has continued to grow and adapt, but the goal remains the same: to provide high-quality, sustainable goods at accessible prices. “It’s sinful to throw things away,” Falco says. “If you loved it once, someone else might need it.”
Falco’s dedication to sustainability extends beyond selling items. She offers her expertise to real estate agents and homeowners, helping them manage estate sales or find new homes for unwanted items. “I help make it easy for people who are downsizing or moving. It’s not just about selling—it’s about giving people options,” she says.
Expanding into the Future
As Falco looks to the future, she’s considering new ways to grow Once & Again Consignment. “I’d love to find a large warehouse to expand the business and offer more services,” she reveals. “The demand for what we do is so strong right now. People want to recycle, they want to buy secondhand, and they want to make money while doing it.”
Ultimately, Falco’s vision is to continue educating customers on the benefits of thrifting while providing a space where both shoppers and consignors can connect and thrive. “I treat everyone the same,” she says. “I want to help people, whether they’re buying or selling. It’s all about the community.”
Once & Again Consignment, now in its 25th year, remains a cornerstone of Madison’s shopping scene. With a commitment to sustainability, quality, and customer service, Falco continues to build a legacy of love for secondhand goods, one treasured item at a time.
For more information visit shoponcenagain.com.
“I want to help people, whether they’re buying or selling. It’s all about the community.” - Gina Falco