If your kids or teens have been buzzing about a quirky Las Vegas spot they’ve seen on social media, chances are they’re talking about Omega Mart. Located within AREA15, this one-of-a-kind experience by Meow Wolf takes visitors on an unforgettable journey through interactive art and immersive storytelling, disguised as the most extraordinary grocery store you’ll ever encounter.
Omega Mart bills itself as “America’s Most Exceptional Grocery Store,” a collaborative effort between the famed art collective Meow Wolf and the fictional family-owned business Dramcorp. What starts as an innocuous visit to an odd supermarket quickly unravels into a mind-bending adventure that defies expectations. Far from your average shopping trip, Omega Mart offers a surreal exploration of over 60 unique environments, each teeming with secret passages, mysterious clues, and artistic wonders.
Upon entering, you’re greeted by aisles of peculiar products, each one seemingly plucked from a dream. The shelves are stocked with items that defy logic, inviting curiosity and interaction. Every cereal box and can of soda conceals potential gateways to other realms, turning a simple grocery run into an expansive journey through the imagination.
But Omega Mart is more than just eye-catching art; it’s an immersive, narrative experience. Visitors receive RFID cards that unlock interactive stations throughout the different rooms and floors of the exhibit, deepening the story and offering clues to the mysteries within. Performers posing as Omega Mart employees enhance the experience, guiding participants and adding layers to the unfolding mystery.
The journey doesn’t stop at the grocery aisles. Omega Mart spans four giant themed areas, each designed by a diverse group of more than 325 artists and collaborators from Las Vegas and around the globe. These anchor spaces transition into surreal landscapes, from alien terrains to mystical portals, providing a continuous stream of visual and sensory surprises. Every corner of Omega Mart holds a new discovery.
Central to Omega Mart’s allure is its detailed and ever-evolving storyline. The exhibit is saturated with hundreds of hours of video content and countless interactive elements, allowing each visitor to uncover the story at their own pace. Whether you’re a casual explorer or a dedicated detective, Omega Mart has layers of depth and intrigue, making it an engaging experience for all ages.
Moreover, Omega Mart’s commitment to accessibility sets it apart. As a certified Autism Center, the exhibit is inclusive for autistic and sensory-sensitive guests. This IBCCES certification highlights Omega Mart’s dedication to creating a welcoming environment for everyone.
Since its opening, Omega Mart has captivated more than one million visitors. Its success lies not just in its visual spectacle but also in its ability to transport audiences into a whimsical narrative universe. Omega Mart isn’t just a place to see art—it’s a place to live it, inviting everyone to step outside their everyday reality and into a world where the impossible becomes possible.
For those planning a visit, whether you plan to unravel the mysteries of Dramcorp or simply soak in the creativity, set aside at least an hour and a half to fully immerse yourself in the experience.
Local Las Vegans, whether you’re looking to entertain your children or reconnect with your inner child, Omega Mart offers the escape from the ordinary. Step into Omega Mart (meowwolf.com/visit/las-vegas) and prepare to have your perspective shifted and your imagination set free. You truly have no idea what’s in store.
"Omega Mart sends participants of all ages on a journey through surreal worlds."