A Place to Be You

Vi Beauty Lab aims to help women feel empowered in their own skin.

"I get to be smart, or I get to be pretty, but I do not get to be both." This notion of having to choose between beauty or brains is one that we as women have become accustomed to, but the ladies at Vi Beauty Lab are working to erase this idea one eyelash extension at a time.

Founded in 2020, Vi Beauty Lab is a collaborative effort between seven women to help people feel empowered in their own skin. Whether that is through their eyelashes, eyes, skin, or hearts, the women of Vi Beauty Lab are inspired to change the way people envision beauty.

Owner and founder Danielle Anderson says, “I think the most important thing to me is to put out the intention into the world that beauty is not binary. Beauty is how we define it for ourselves, without the need for validation from others.” Because of this, every experience at Vi Beauty Lab is custom-tailored to the individual.

The moment you step into Vi Beauty Lab, you will notice the calm and nurturing atmosphere. The women of Vi are inspired to make their space safe for people to say I want, I need, or even I need help. If you can be honest with yourself about what scares you and excites you, the women of Vi will make sure you feel unstoppable.

Every woman at Vi specializes in making you feel welcome and important. Whether that means they chat with you in the lobby, have a heart-to-heart about your fears, or provide you with expert services, no experience at Vi Beauty Lab is ever the same.

Part of what makes Vi Beauty Lab so special is the services they offer. Currently, Vi provides services for the eyes, skin, and face. Each service is unique and dependent on what you want and need. Their eye services consist of lash lifts and tints, lash extensions, brow shaping, threading, and waxing, brow tints, henna, and brow lamination. If you want to go big or small, the women of Vi have got you covered. So much so, that it is not uncommon for clients to drift off to sleep during an appointment; validation of the safe and nurturing environment Vi has built.

Just as important as Vi Beauty Lab’s eye services are their skin services. These consist of micro-needling, microdermabrasion, aqua facials, jelly masks, and dermaplaning. Appointments for skin services can be as long or short as you need them to be. Vi will help you relax over your lunch break or help you detox after a long day at work.

Vi Beauty Lab’s third and newest service includes injectables. As with every successful business, the women of Vi Beauty Lab listened to each other and decided to add this service to meet their client’s wants and needs.

In addition to Vi’s expert services, they partner with several women-owned businesses to promote each other. Vi partners with Art Girls Mpls for an art gallery that changes with the seasons. They partner with a curated jewelry company called Salt to sell their locally made jewelry. Vi also partners with a women-owned CBD company called PureLee Farms. These partnerships further encourage women supporting women, and women collaborations are no stranger to Vi. After all, the women of Vi are all independent contractors who have come together for a common goal: to create a place for people to be themselves and feel empowered.

If you are looking for a place to form a real connection, which let’s be honest has been rather difficult this past year, look no further than Vi Beauty Lab. The women of Vi’s only goal is to make you feel beautiful and intelligent without even trying. Even if all you want to do is talk, Vi has a safe space to let you just be you. All you have to do is show up.

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