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A Tail-Wagging Adventure

Meet the Passionate Minds Behind Gilbert's Premier Dog Boutique, Bringing Couture Style and Personalized Pet Pampering to Our Town

Article by Kylie Strawn-Badger

Photography by Yasmine Carmen Photography

Originally published in Gilbert City Lifestyle

Pixie Sticks Dog Boutique is a heartwarming story of passion and dedication brought to life by James and Jodalee Tevault. They often visited pet stores but found the same old products every time. This sparked an idea: why not create something fun and different for dogs and their owners? Their vision became even more apparent after a terrible grooming experience with their miniature Australian Shepherd and Cocker Spaniel mix, Reese's. They wanted better for their dog and knew others would, too. That's how Pixie Sticks Dog Boutique was born.

The boutique's name comes from their six-year-old English Bulldog, Pixie Sticks, who is the true inspiration and the "boss" of the shop.
Their personal experiences with their dogs heavily influenced the vision for Pixie Sticks. They always looked for fun and unique activities for their dogs but needed help finding much locally. This motivated them to create a place where dog lovers could find cute, exceptional items and connect with a community of fellow pet enthusiasts.

A pivotal moment for Pixie Sticks was finding the perfect location at Verde at Cooley Station. After years of searching and nearly giving up, they found a space with green areas ideal for hosting dog events. This discovery solidified their decision to move forward with their dream.
Since opening, Pixie Sticks has grown significantly. In May, they were thrilled to win Best New Business by Gilbert Sun News, showing just how much their community loves them and the concept.

The values guiding Pixie Sticks are all about care and quality. They focus on stress-free grooming sessions and carefully select products for their shop. Many of their items are handmade, supporting other small businesses, and are personally tested to ensure top quality.


Before opening, James and Jodalee hosted their first Easter Egg-Stravaganza event, where they met Bacon (@corgiclubcolton), a dog influencer, and his lovely mama, Ginger. They have become great friends and supporters. With his social media reach and network, Pixie Sticks has gained many new customers.

Community support has been crucial to the boutique's growth. Seeing dogs enjoy their products and hearing from first-time customers who were referred by friends is heartwarming. They especially love when customers bring in friends or family to share the Pixie Sticks experience.


Looking to the future, James and Jodalee hope to create lasting memories for dogs and their owners. They want Pixie Sticks Dog Boutique to be a place where dogs are loved, spoiled, and understood, becoming a happy and memorable part of their customers' lives.

This continuous support from the community has been the backbone of their success. Through events, word-of-mouth referrals, and social media, Pixie Sticks Dog Boutique has become a beloved part of the local pet community, reinforcing James and Jodalee's dream of creating a special place for dogs and their owners.

James and Jodalee have big plans for the future of Pixie Sticks. They aim to introduce more themed events, expand their product line, and continue building strong relationships with their customers. Their ultimate goal is to create a nationwide network of loyal customers who see Pixie Sticks as the go-to destination for all things dog-related. They believe that with their dedication and the unwavering support of the community, they can make this dream a reality. To learn more about them check out their website www.pixiesticksdogboutiqueaz.com.

"It’s always so fun seeing posts with dogs in their new outfits or with a toy or treat!"

Businesses featured in this article