Kelly Rocha, the owner of Truly U custom bra boutique in La Vista, had frequented Petticoat Faire, a similar bra boutique, in Austin, Texas for ten years. Upon moving to Omaha, she found that this particular service was absent in our community. She said, “Despite various recommended options, nothing matched the professional fitting experience I was accustomed to.” For a decade, she would drive to Kansas City for a custom bra fitting, until “finally, armed with the knowledge and courage gained over time, I decided to open my own store.” Rocha shares what makes Truly U unique and the importance of a good-fitting bra.
How is Truly U different from other stores?
The Truly U experience is centered around personalized care and expertise in bra fitting. We first educate our customers on the essentials of a proper bra fit, ensuring they understand the importance of comfort and support. Our trained staff, equipped with extensive bra certifications and hours of fit training, carefully assess a customer's needs and any specific concerns they may have. With meticulous attention to detail, we select bras designed to fit our customer’s unique body frames and lifestyle preferences.
What should a woman know when purchasing a bra?
Knowing the correct size when selecting a bra is crucial for several reasons:
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Comfort and Support: Many customers come to us experiencing discomfort from ill-fitting bras, such as straps digging into shoulders or bands riding up. After a personalized fitting session and selecting bras designed for their body type that supports the breasts, they report feeling significantly more comfortable throughout the day.
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Health: Wearing the wrong bra size can lead to health issues such as back pain, shoulder pain, and even skin irritation. Proper support distributes the weight of the breasts more evenly, reducing strain on the body. A well-fitted bra helps maintain breast health by providing adequate support.
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Appearance: The right size bra enhances your natural shape and silhouette, improving the overall look of your clothing. It ensures a smooth fit under clothing, preventing bulges or gaps.
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Enhanced Confidence: Customers express newfound confidence after finding bras that fit them perfectly. A good-fitting bra allows comfortable movement without worrying about discomfort or constant adjustments.
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Longevity: Bras that fit properly tend to last longer because they are less likely to stretch out or become misshapen over time.
What is your favorite product that you would recommend to your customers?
One of my top picks for everyday wear is the Cassiopee bra. It’s seamless, incredibly comfortable, and gives me a beautiful, confident feeling whenever I wear it!
What should our community know about you as a local small-business owner?
Shopping local is special for me, and not just because I own a small business. While online shopping offers convenience, investing your dollars locally means those funds directly support our community—whether it's our local sports teams or other families in need. This year, my husband was diagnosed with pancreatic cancer, adding a personal dimension to our mission of assisting women facing breast cancer. Experiencing firsthand the challenges of supporting a family through such a tough diagnosis has been incredibly difficult. However, the unwavering support of our community has made this journey more bearable than we could have imagined. The local businesses and individuals who have rallied around us have shown the true power of community, providing us with strength, hope, and comfort during this challenging time.
trulyubras.com
402-452-3302
Wearing the wrong bra size can lead to health issues such as back pain, shoulder pain, and even skin irritation.