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About the Cover

We admire these women for their role in the community and how they market their brand!

Sarah Cassanova
@Sara_Nicholle
As an integrative nutrition health coach and personal trainer, having an online platform has given me the opportunity to connect with clients near and far - whether seasonal, on vacation or unavailable to meet in person. I am so grateful to have a way to stay connected and to be a consistent support in their health and wellness journey.  

Jacqueline Fransway 

IG@ JacquelineFransway 
Tiktok: @JacquelineFransway 
My social media career started 3 years ago. I love posting fun and relatable content for all viewers. This led me to start my own sunglasses company, Recline. Recline was created to help boost your self-confidence, feel your best and know your boundaries. My goal is to create fashion-forward, good quality products at affordable prices. I've worked on building this brand for over a year, and it means so much to be able to share it. I hope you love it just as much as I do. Stay tuned for monthly drops of exciting new sunnies, apparel and more. 

Francesca Neri
@Molto_Trattoria
Our story began 15 years ago, when my family moved to Naples. Our great success came with the opening of Molto Trattoria, where we serve fresh, intimate, and truly authentic Italian cuisine. We then opened La Pescheria, because there is no better place to hear a story than around a dinner table. Each meal features multi-courses highlighting the story of specific fish, fishermen, chefs, or hot topics in ocean conservation. Our dishes allowed us to earn the trust of a loyal clientele and to open Casa Neri, a gourmet restaurant that enhances the Italian tradition. I use social media to highlight our dishes, our wonderful staff, and happy diners. 

Ashley Silvers
@Ashleyrose_Olsen

I was born and raised in Naples. My passion is real estate and I focus on waterfront investments and spec homes in downtown Naples. I love playing golf or pickleball in my spare time. I just got married in December of 2022 and we have two rescue pups, Phoebe and Lady! 

Erin Paparella
IG @RouzeStyle
My social media account was initially created 8 years ago to promote awareness of my business. It evolved into more of an opportunity to maintain a deeper connection with my customers by being able to share different aspects of my life as a woman & local business owner. I believe a brand can become more successful by not only showing the style and products offered, but also the lifestyle and personal experiences that inspire them as well. 

Kate Sofranko
IG @FeelAtHOM
I primarily use my business Instagram to showcase my brand's products. So many customers have come into my store saying they found us on IG! I get the most engagement by posting stories about new products or events. It’s really grown my business to where it is today. 

Zaneta Trapp
IG @ZanetaTrapp @zizi.thebrand
Social media has allowed me to share my passion for supporting, inspiring and building sincere connections with women. I want women to know that no matter the season of life, they are not alone and I am here to support, encourage and bring more JOY!