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Accelerating Into the Future

Hummer is Back with the World's First All-Electric Supertruck

Cutting edge innovations are not typically something you’d expect from a ninety-year-old. But as Fiehrer Motors celebrates their 90th anniversary this year, they’re rolling out the most future-forward vehicle we’ve seen in years.

Founded in 1932 by Albert C. Fiehrer, Fiehrer Motors is our local Buick and GMC dealership, now run by his grandsons Tom and Dan Fiehrer.

“My brother and I are very proud that we’ve been able to take this to a third generation, exponentially grow it and make our father and our grandfather proud of where we are today,” says Tom.

One of the ways they’ll be celebrating this milestone anniversary is with the rollout of the 2023 GMC Hummer EV.

“I’m very excited because our original heritage within Fiehrer Motors was trucks to begin with,” says Tom. “So now that we truly have a supertruck that is being introduced into the market, it’s going to be exciting.”

Pre-order the 2023 Hummer EV at and select Fierher Motors for the pick-up location. 

The Features

2023 GMC Hummer EV Pickup and SUV

The 2023 Hummer EV is the world’s first all-electric supertruck. The thoughtfully designed vehicle combines never-before-seen features for off-road adventures and luxurious interior finishing to provide the perfect combination of comfort and sport. 

1. Ultium Electric Battery

The 800V fast-charging battery gets a 350+ mile range on the pick up and 300+ miles on the SUV.

2. Ultravision 

Up to 18 camera views including waterproof underbody, overhead and forward and rear-facing cameras to allow maximum visibility of surroundings.

3. Infinity Roof 

Removable modular sky panels and I-bar create an open-air experience.

4. High Def Screens

The 12.3” color driver information display and 13.4” center touchscreen provide convenience.

5. 35” Tires

Specially engineered 35” Goodyear ® Wrangler Territory tires provide optimal off-road performance.

6. Tailgate and Swing Gate

The SUV’s power swing gate and pickup’s Multipro™ tailgate help improve rear accessibility and facilitate loading and unloading.

Extra Features

Watts to Freedom - This unique launch control mode takes the pickup from 0 to 60 miles per hour in three seconds! 

Crabwalk - The rear wheels can be turned to allow the vehicle to crabwalk diagonally at low speeds, helping traverse tight spaces and tricky trails.

Extract Mode - Activate the Adaptive Air Ride Suspension to raise up six inches to cross water or obstacles like boulders.