‘Tis the season for New Year’s resolutions. Whether the goal is to sleep better, eat healthier, or be more active, the biggest challenge is not letting those goals peter out before February. That’s where Proclivity comes in. Started by Joel Cochran, 38, and Emily Rodela, 32, the online program uses community to help members embrace accountability all while working toward their goals.
Proclivity is a life coaching and nutrition coaching company that offers 12 week programs to help people change their lives with simple habits that are easy to implement. Dubbed the Proclivity Method, members join in on weekly group calls where they learn two new habits each week. Then, they spend the week focused on implementing those habits, whether it’s hydration efforts or sleep quality. “Things that are very simple that anyone can do but you don’t think about doing most of the time,” says Gia Butera, Proclivity’s marketing officer and nutrition development specialist.
Weekly lessons are more in-depth than, “drink more water.” Instead, customers dive into how they help their bodies absorb water better, supplements that can aid in hydration, and more. Sleep lessons include wearing blue light-blocking glasses close to bedtime to help you fall asleep and sleep well.
Proclivity was founded in 2021, and part of its success is owed to the expertise of Cochran and Rodela. Cochran is Proclivity’s life coach. He received a bachelor’s in communications with a minor in community health science from the University of Nevada, Reno before becoming a serial entrepreneur and a coach in many facets for more than a decade. Also a UNR graduate, Rodela completed her Nutritional Therapy Practitioner course through the Nutritional Therapy Association (NTA). She previously worked for Black Iron Nutrition before starting Proclivity with Joel.
“We help busy professionals take control of their life,” Butera explains. By focusing on easy nutrition habits in tandem with changing your mindset, accountability becomes the cornerstone of client success.
While the group atmosphere is the standard for the Proclivity method, every participant also receives two one-on-one sessions with each coach to focus on personal goals and hone in on their individualized needs. Private sessions are also available for $5,000 for 12 weeks. In contrast, the group setting is $1,500 for the same time period.
According to Butera, the method works in large part because it’s not overly difficult. The other piece of the puzzle is the accountability factor. With weekly check ins and group sessions, clients are more likely to stick to the program.
While health and fitness are part of Proclivity, customer testimonials often focus on the mental wellness that comes with completing the program. One client, Maggie H., says, “it has given me the confidence and the grounding that I needed.” Azelin D. says, “I have control over my life in ways I never have before.” For others, the successes are seen on the scale. “I am down 20 pounds in the last three months,” shares Stephanie M.
On January 20, Proclivity will host a free goal setting workshop at MidTown Minerals (700 S. Virginia St., Reno) starting at 8 a.m. They also offer quarterly seminars and ongoing social events for alumni.
“We help busy professionals take control of their life,” - Gia Butera
"I feel mentally stronger," - Proclivity Customer